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Anirban Mandal

The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India
2021 · Sriparna Guha, Anirban Mandal, et al. · Journal of Research in Marketing and Entrepreneurship · 146
Individual entrepreneurial orientation on MSME's performance: the mediating effect of employee motivation and the moderating effect of government intervention
2021 · Hitesh Kyal, Anirban Mandal, et al. · IIM Ranchi Journal of Management Studies · 66
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The moderating effect of handicraft goods in influencing the tourists’ intention to select sustainable tourist destination
2025 · Sriparna Guha, Anirban Mandal, et al. · Journal of Enterprising Communities People and Places in the Global Economy · 10
Artisan entrepreneurship through social media campaigns: a review
2024 · Sriparna Guha, Anirban Mandal, et al. · International Journal of Entrepreneurship and Small Business · 8
Place attachment, migratory behaviour and its impact on economic activity: a study with special reference to Eastern India
2022 · Subrato Adhikari, Anirban Mandal, et al. · Rajagiri Management Journal · 7
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Determinants of Migration- A review of literature
2014 · Anirban Mandal · 5
Creating Employment and Sustainable Livelihood Through Entrepreneurship: A Study of Artisans
2023 · Sriparna Guha, Anirban Mandal, et al. · Practice, progress, and proficiency in sustainability · 4
Stone Carving in India and the Need for Process Innovation
2022 · Sriparna Guha, Anirban Mandal, et al. · Contributions to management science · 4
Entrepreneurship as a Catalyst in Creating Sustainable Livelihood of the Handicraft Artisans of India
2022 · Sriparna Guha, Anirban Mandal, et al. · 4
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Determinants Affecting Consumer Interest in Acquiring Traditional and Sustainable Handicraft Products: A Study
2025 · Sriparna Guha, Anirban Mandal, et al. · IGI Global eBooks · 3
Entrepreneurial Ability of Rural Women Artisans
2024 · Sriparna Guha, Anirban Mandal, et al. · Routledge eBooks · 3
Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic
2022 · Sriparna Guha, Anirban Mandal, et al. · Springer proceedings in business and economics · 3
Non-farm activities in rural and backward area - a study on artisans from Birbhum District of West Bengal, India
2025 · Sriparna Guha, Anirban Mandal, et al. · International Journal of Public Sector Performance Management · 2
Innovation in Tourism and Startups in Eastern India
2024 · Sriparna Guha, Anirban Mandal, et al. · Advances in logistics, operations, and management science book series · 2
Gender Wise Return Migration Decision and Migrant’s Perception towards Developmental Impact in Place of Origin—An Empirical Study
2015 · B. C. M. Patnaik, Ipseeta Satpathy, et al. · Review of European Studies · 2
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Circular Migration and Human Mobility – An Observation
2015 · B. Chandra Mohan Patnaik, Ipseeta Satpathy, et al. · Mediterranean Journal of Social Sciences · 2
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Does Brand Love Increase Consumer Engagement and Brand Equity in Social Media Platforms? Structural Equations Approach
2025 · Fedric Kujur, Anirban Mandal, et al. · Springer eBooks · 1
Social Entrepreneurship through Sustainable Business Model: A Case Study
2024 · Sriparna Guha, Anirban Mandal · CRC Press eBooks · 1
Rural Entrepreneurship as Alternative Sources of Earnings: An Assessment
2024 · Anirban Mandal, Sriparna Guha, et al. · Advances in business strategy and competitive advantage book series · 1
The Impact of Psychological Contract on Organizational Outcome
2024 · Anindita Chakraborty, Fedric Kujur, et al. · Routledge eBooks · 1
Perceived Deviant Behaviour of Employees During New Normal: A Challenge for Private Educational Institutes
2023 · Anirban Mandal, Fedric Kujur, et al. · Springer proceedings in business and economics · 1
Sustainable Business Models and Artificial Intelligence for Handicraft Entrepreneurship: A Cross-Cultural Case Study
2026 · Sriparna Guha, Anirban Mandal, et al. · Emerald Group Publishing Limited eBooks
Mapping the intellectual structure of sustainable branding in handicraft MSMEs: a bibliometric analysis
2026 · Vidhi Chaudhary, Sriparna Guha, et al. · International Journal of Entrepreneurship and Small Business
The Role of Entrepreneurial Leadership in Advancing Façade Performance and Sustainability
2026 · Sriparna Guha, Anirban Mandal, et al. · IGI Global eBooks
Review of: "A Study on Matrimonial Sites in India"
2024 · Anirban Mandal · Qeios
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Works count: 33
Citation count: 276
H-index: 5
I10-index: 3
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