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Iryna Zlatova
Observed name:
Ірина Златова
Institution:
Odesа Polytechnic National University
Observed institution:
Odesа Polytechnic National University
ORCID:
0000-0002-2891-4758
Observed ORCID:
0000-0002-2891-4758
OpenAlex ID:
A5005516743
Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine
2024
·
Mykhailo Oklander
, Oksana Yashkina
, et al.
·
Marketing and Management of Innovations
·
63
PDF
Digital marketing changes during the Russian war in Ukraine 2022
2022
·
Marketing Director BUDUSUSHi
, Iryna Zlatova
·
Marketing and Digital Technologies
·
6
PDF
Efficiency of Neuromarketing in Digital Games
2018
·
Stanislav Marulin
, Alexander Blazhko
, et al.
·
Marketing and Digital Technologies
·
2
PDF
Artificial intelligence in Facebook Ads targeted advertising
2026
·
Iryna Zlatova
·
Marketing and Digital Technologies
PDF
Efficiency of a Mobile Application as a Tool in the Marketing System of Retail Enterprises
2025
·
Mykhailo Oklander
, Iryna Zlatova
·
Business Navigator
PDF
Efficiency of artificial intelligence-based marketing in SMM
2024
·
Iryna Zlatova
·
Marketing and Digital Technologies
The specifics of the work of marketing managers with Google Analytics 4 (GA4)
2023
·
Iryna Zlatova
·
Marketing and Digital Technologies
PDF
Гейміфікація як інструмент формування лояльних клієнтів та персоналу
2017
·
Катерина Квахненко
, Ірина Златова
The Promotion of the National Car Brand
2014
·
Iryna Zlatova
, Mykhaylo Oklander
·
Institutional Repository National Mining University of Ukraine (National Mining University of Ukraine)
PDF
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Works count:
9
Citation count:
71
H-index:
2
I10-index:
1
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