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Melike Demirbağ Kaplan

Observed names: Demirbag Kaplan Melike, Demirbag-Kaplan Melike, Melike D. KAPLAN, Melike D. Kaplan, Melike DEMİRBAĞ KAPLAN, Melike Demirbag Kaplan, Melike Demirbag-Kaplan, Melike Demirbag‐Kaplan, Melike Demirbağ-Kaplan
ORCID: 0000-0002-0519-1219
Observed ORCID: 0000-0002-0519-1219
OpenAlex ID: A5005564780
Electric mobility in Europe: A comprehensive review of motivators and barriers in decision making processes
2018 · Mehmet Efe Biresselioglu, Melike Demirbag Kaplan, et al. · Transportation Research Part A Policy and Practice · 462
A New Framework for Service Supply Chains
2007 · Tuncdan Baltacioglu, Erhan Ada, et al. · Service Industries Journal · 401
Branding places: applying brand personality concept to cities
2010 · Melike Demirbag Kaplan, Oznur Yurt, et al. · European Journal of Marketing · 254
Individuals, collectives, and energy transition: Analysing the motivators and barriers of European decarbonisation
2020 · Mehmet Efe Biresselioglu, Muhittin Hakan Demir, et al. · Energy Research & Social Science · 91
Educational Blogging: Integrating Technology Into Marketing Experience
2009 · Melike Demirbag Kaplan, Burak Piskin, et al. · Journal of Marketing Education · 82
A Strategic Approach to CSR Communication: Examining the Impact of Brand Familiarity on Consumer Responses
2015 · Selin Türkel, Ebru Uzunoğlu, et al. · Corporate Social Responsibility and Environmental Management · 76
Design Thinking: A New Road Map In Business Education
2017 · Gözde Çeviker-Çınar, Gökhan Mura, et al. · The Design Journal · 72
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Health commodified, health communified: navigating digital consumptionscapes of well-being
2017 · Lena Cavusoglu, Melike Demirbag-Kaplan · European Journal of Marketing · 57
I love to hate you: Loyalty for disliked brands and the role of nostalgia
2015 · Melike Demirbag-Kaplan, Cansu Yildirim, et al. · Journal of Brand Management · 52
Shifts in the smart research agenda? 100 priority questions to accelerate sustainable energy futures
2023 · Rosie Robison, Tomas Moe Skjølsvold, et al. · Journal of Cleaner Production · 41
The relationship between perceived innovativeness and emotional product responses: a brand oriented approach
2009 · Melike Demirbag Kaplan · DOAJ (DOAJ: Directory of Open Access Journals) · 27
Towards a liberalized Turkish natural gas market: a SWOT analysis
2019 · Mehmet Efe Biresselioglu, Melike Demirbag Kaplan, et al. · Energy Sources Part B Economics Planning and Policy · 12
Challenges and opportunities of developing wine tourism in a small community in Turkey.
2006 · Turgut Var, Melike Demirbağ Kaplan, et al. · Open Research Online (The Open University) · 11
Evaluation of satisfaction with over-the-counter weight loss supplements
2013 · Melike Demirbağ Kaplan, Berna Tarı Kasnakoüğlu, et al. · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 8
Anti‐consumption of public services: vacci(not)ion for Swine Flu
2011 · Melike Demirbag Kaplan, Yusuf Cem Kaplan · Management Research Review · 8
We beat the cops in GTA: Po(ludic)al activism in the age of video games
2017 · Melike Demirbag-Kaplan, Begum Kaplan-Oz · Convergence The International Journal of Research into New Media Technologies · 6
Re-designing Higher Education for Mindfulness: Conceptualization and Communication
2023 · Damla Aktan, Melike Demirbağ Kaplan · Springer eBooks · 5
When Delights Turn Bitter: Consumer Resistance in Turkey
2018 · Melike Demirbag-Kaplan · Emerald Group Publishing Limited eBooks · 5
Unraveling the Threads of Marketplace Diversity
2025 · Lena Cavusoglu, Melike Demirbag‐Kaplan · Journal of Consumer Affairs · 4
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Sanal topluluklarda marka kaçınması davranışı
2011 · Melike DEMİRBAĞ KAPLAN, Deniz ATİK, et al. · İktisat İşletme ve Finans · 3
Self-presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing
2019 · Lena Cavusoglu, Melike Demirbag-Kaplan, et al. · Global Fashion Management Conference · 2
Sustainable consumption behaviors in an immigration context: a qualitative inquiry in Berlin
2025 · Amir Hany Maurice Abdalla, Melike Demirbag Kaplan · Management & Sustainability An Arab Review · 1
Self-presentation Patterns and Fashion Consumption Behavior: New Insights for Social Media Marketing
2019 · Cavusoglu Lena, Demirbag-Kaplan Melike, et al. · Global Fashion Management Conference · 1
Aligning Artificial Intelligence with Responsible Management Education
2025 · Melike Demirbağ-Kaplan · Routledge eBooks
Reassessing the Marketing Mix Through the Lens of Digitalization
2022 · Melike Demirbag-Kaplan, Lena Cavusoglu · Springer proceedings in business and economics
Works count: 30
Citation count: 1,681
H-index: 12
I10-index: 13
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