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Kirsten L. Cowan

Observed names: Cowan, K, Cowan, Kirsten, Kirsten Cowan
ORCID: 0000-0002-5586-1823
Observed ORCID: 0000-0002-5586-1823
OpenAlex ID: A5005589075
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
2018 · Kirsten Cowan, Seth Ketron · Journal of Business Research · 290
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
2018 · Kirsten Cowan, Francisco Guzman · Journal of Business Research · 244
Green spirit: consumer empathies for green apparel
2014 · Kirsten Cowan, Tammy Kinley · International Journal of Consumer Studies · 149
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs
2021 · Kirsten Cowan, Ana Javornik, et al. · Psychology and Marketing · 113
Prioritizing marketing research in virtual reality: development of an immersion/fantasy typology
2019 · Kirsten Cowan, Seth Ketron · European Journal of Marketing · 100
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Perception is reality… How digital retail environments influence brand perceptions through presence
2020 · Kirsten Cowan, Nathalie Spielmann, et al. · Journal of Business Research · 87
When inter-firm relationship benefits mitigate power asymmetry
2015 · Kirsten Cowan, Audhesh K. Paswan, et al. · Industrial Marketing Management · 85
Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses
2023 · Kirsten Cowan, Seth Ketron, et al. · Journal of Retailing · 82
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Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments
2024 · Yue Peng, Kirsten Cowan, et al. · Psychology and Marketing · 48
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Marketing Practices of Rural Micro and Small Businesses in Ghana
2017 · Charles Blankson, Kirsten Cowan, et al. · Journal of Macromarketing · 43
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A review of the relationships and impact of market orientation and market positioning on organisational performance
2013 · Charles Blankson, Kirsten Cowan, et al. · Journal of Strategic Marketing · 39
Consequences of Moral Transgressions: How Regulatory Focus Orientation Motivates or Hinders Moral Decoupling
2019 · Kirsten Cowan, Atefeh Yazdanparast · Journal of Business Ethics · 36
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Who is the “Self” that Buys?: An Exploratory Examination of Imaginative Consumption and Explanation of Opinion Leadership
2014 · Kirsten L. Cowan, Bo Dai · Psychology and Marketing · 28
The influence of rituals on luxury product consumption: implications for brands
2017 · Kirsten Cowan, Nathalie Spielmann · Journal of Brand Management · 24
Memories of tourism brands in virtual reality
2024 · Alena Kostyk, Kirsten Cowan, et al. · Annals of Tourism Research · 21
The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets
2023 · Kirsten Cowan, Alena Kostyk · International Marketing Review · 18
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Does LinkedIn cause imposter syndrome? An empirical examination of well‐being and consumption‐related effects
2023 · Ben Marder, Ana Javornik, et al. · Psychology and Marketing · 16
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It’s Alive! Increasing Protective Action against the Coronavirus through Anthropomorphism and Construal
2020 · Jing Wan, Katina Kulow, et al. · Journal of the Association for Consumer Research · 14
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Vibrotactile feedback in m‐commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction
2024 · Jiayuan Li, Kirsten Cowan, et al. · Psychology and Marketing · 13
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Culture is in the “I” of the beholder: Identity confirmation in tourist advertisements
2018 · Kirsten Cowan, Nathalie Spielmann · Journal of Business Research · 12
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(How) Does the Number of Followers Impact the Success of Influencer Marketing? A Construal Level Perspective
2025 · Kirsten Cowan, Ben Marder, et al. · Journal of Advertising Research · 11
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Petfluencers, the Fur-Mula for Sincere Endorsements: Examining How and When Pets Exhibit Greater Persuasion as Influencers
2025 · Laura Lavertu, Katina Kulow, et al. · Journal of Advertising Research · 11
Moral foundations and judgment: conceptualizing boundaries
2018 · Kirsten Cowan, Atefeh Yazdanparast · Journal of Consumer Marketing · 11
The sweet taste of consistency in brand name sound & product/label shapes: Investigating appetitive responses in a dessert context and obstacles that suppress
2016 · Nancy Spears, Seth Ketron, et al. · Journal of Brand Management · 10
Presenting a typology of virtual reality (VR) in retailing: A construal level theory and heuristic-systematic model perspective
2025 · Seth Ketron, Kirsten Cowan · Journal of Retailing · 8
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Works count: 85
Citation count: 1,558
H-index: 16
I10-index: 24
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