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Saima Hussain

Is religiosity an important consideration in Muslim consumer behavior
2019 · Syed Faheem Hasan Bukhari, Frances M. Woodside, et al. · Journal of Islamic marketing · 96
Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products
2020 · Faheem Bukhari, Saima Hussain, et al. · Sustainability · 56
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Innovative user engagement and playfulness on adoption intentions of technological products: evidence from SEM-based multivariate approach
2019 · Saima Hussain, Sara Qazi, et al. · Economic Research-Ekonomska Istraživanja · 31
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Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
2020 · Syed Faheem Hasan Bukhari, Frances M. Woodside, et al. · Journal of Islamic marketing · 26
Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior
2020 · Syed Faheem Hasan Bukhari, Frances M. Woodside, et al. · Journal of Islamic marketing · 24
Consumers’ purchase decision in the context of western imported food products: Empirical evidence from Pakistan
2023 · Faheem Bukhari, Saima Hussain, et al. · Heliyon · 23
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Employees Management: Evidence from Gamification Techniques
2018 · Saima Hussain, Sara Qazi, et al. · MONTENEGRIN JOURNAL OF ECONOMICS · 19
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Consumer Innovativeness Leading to Innovation Adoption
2014 · Saima Hussain, Mohammad Zaki Rashidi, et al. · Journals & Books Hosting (International Knowledge Sharing Platform) · 16
Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies and Generation Z Engagement in the Sports Industry
2025 · Saima Hussain, Rizwan Raheem Ahmed, et al. · Amfiteatru Economic · 4
Role of Employee Training in Enhancing Perceived Performance through competencies in Services Industry- A Study of Pakistani Banking Sector
2018 · Saima Hussain, Faisal Qamar Soomro · Pakistan Business Review · 4
Stimulating Online Purchase Intentions Through Digitalization: Intermediation of Perceptions and Electronic Word of Mouth in Fashion E-commerce
2025 · Muhammad Haris, Muhammad Ali Ahmad, et al. · Journal of Asian Development Studies · 2
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Alliances Operational Framework, Initiatives and Key Challenges
2020 · Faheem Bukhari, Saima Hussain · Asian Journal of Management Cases · 2
Role of Job Resources in Employee Burnout and Work Engagement: Evidence from Pakistani and European Work Contexts
2025 · Syed Muhammad, Farooq-E-Azam Cheema, et al. · Journal of Applied Research and Multidisciplinary Studies · 1
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Strategies to engage with involuntary clients
2022 · Rashed Al Ketbi, Faheem Bukhari, et al. · Journal of Social Work · 1
Exploring brand symbolism amongst 10 year-old urban Pakistani children
2018 · Saima Hussain, Amber Gul Rashid · Business Review · 1
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Targeting success: Power Cement’s approach to brand recognition
2026 · Saima Hussain, Umamah Hashemi, et al. · Emerald Emerging Markets Case Studies
Management and Treatment Protocols in Sociology of Gender: Role of Thyroid Hormone Dysfunctioning in Infertility
2023 · Saima Hussain, Safila Naveed, et al. · Journal of Asian Development Studies
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The launch of a local spice brand: Fortune at the Bottom of the Pyramid
2022 · Faheem Bukhari, Saima Hussain, et al. · Asian Journal of Management Cases
Works count: 18
Citation count: 306
H-index: 8
I10-index: 8
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