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Mauro José de Oliveira

Observed names: Mauro J. De Oliveira, Mauro Jose DE OLIVEIRA, Mauro Jose De Oliveira, Mauro José De Oliveira, Mauro José Oliveira, Mauro José de Oliverira, Oliveira, Mauro José De
ORCID: 0000-0002-8407-2305
Observed ORCID: 0000-0002-8407-2305
OpenAlex ID: A5005990676
Driving consumer–brand engagement and co-creation by brand interactivity
2020 · Man Lai Cheung, Guilherme D. Pires, et al. · Marketing Intelligence & Planning · 207
Driving COBRAs: the power of social media marketing
2020 · Man Lai Cheung, Guilherme D. Pires, et al. · Marketing Intelligence & Planning · 181
Curiosity on Cutting-Edge Technology via Theory of Planned Behavior and Diffusion of Innovation Theory
2023 · Fulya Acikgoz, Abdulaziz Elwalda, et al. · International Journal of Information Management Data Insights · 138
Factors driving young users' engagement with Facebook: Evidence from Brazil
2015 · Mauro José de Oliveira, Melby Karina Zuniga Huertas, et al. · Computers in Human Behavior · 123
Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?
2019 · Karen Middleton, Sarah Turnbull, et al. · International Journal of Advertising · 57
The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y
2021 · Mohamad-Noor Salehhuddin Sharipudin, Man Lai Cheung, et al. · Journal of Hospitality & Tourism Research · 52
Does Life Satisfaction influence the intention (We-Intention) to use Facebook?
2015 · Mauro José de Oliveira, Melby Karina Zuniga Huertas · Computers in Human Behavior · 49
The most optimal way to deal with negative consumer review: Can positive brand and customer responses rebuild product purchase intentions?
2018 · Christian Boris Brunner, Sebastian Ullrich, et al. · Internet Research · 36
Impact of Entrepreneurial Orientation on Strategic Alliances and the Role of Top Management
2016 · Antonio Benedito de Oliveira Junior, Felipe Mendes Borini, et al. · Revista de Administração de Empresas · 31
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Keeping the ball rolling: using the S-O-R framework to investigate the determinants of football fan loyalty
2023 · Mohammad M. Rahman, Philip J. Rosenberger, et al. · Asia Pacific Journal of Marketing and Logistics · 18
Governança cooperativa: participação e representatividade em cooperativas de crédito no Brasil
2008 · Joaquim Rubens Fontes Filho, José Carlos Marucci, et al. · Revista de Contabilidade e Organizações · 16
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Gooool: motivation drivers of attitudinal and behavioral fan loyalty in Brazil
2019 · Philip J. Rosenberger III, Jin Ho Yun, et al. · ReMark - Revista Brasileira de Marketing · 8
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Psychic Distance, Purchase Intention and Life Satisfaction. An Analyzing of International Purchase Websites
2016 · Mauro José de Oliverira, Rodrigo Martins Baptista, et al. · Advances in intelligent systems and computing · 5
A Influência Da Comunicação De Ações Sustentáveis Corporativas Na Intenção De Compra E O Efeito Moderador Do Tipo De Consumidor
2015 · Antonio Benedito Oliveira Jr, Melby Karina Zuninga Huertas, et al. · Revista de Gestão Social e Ambiental · 3
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Empregabilidade e seus antecedentes para conquista da vaga de estágio por universitários
2013 · Tânia Modesto Veludo‐de‐Oliveira, María Esmeralda Ballestero-Alvarez, et al. · Redalyc (Universidad Autónoma del Estado de México) · 2
BRICs & clicks: insights into the sociomateriality of consuming social networking sites
2023 · Jessica LICHY, Tatiana KHVATOVA, et al. · Management international · 1
The art of forming a partnership in an entrepreneurial world: the Brazilian case
2022 · Antonio Benedito de Oliveira Junior, Mauro Jose De Oliveira · Journal of Entrepreneurship in Emerging Economies · 1
Consumers’ Online Brand Related Activities on WeChat: The Role of Social Media Marketing Efforts
2019 · Man Lai Cheung, Guilherme D. Pires, et al. · 1
Beyond usability: innovation in the digital age as an antidote to social isolation
2024 · Márcio de la Cruz Lui, Roberto Carlos Bernardes, et al. · International Journal of Innovation
Review of: "Adoption of Technology Acceptance and Interfaces for Academic Information System Applications"
2024 · Mauro J. De Oliveira · Qeios
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Usabilidade e consumo inovativo de serviços digitais inteligentes: análise das relações estabelecidas com as dimensões de motivação e satisfação com a vida
2021 · Márcio de la Cruz Lui, Roberto Carlos Bernardes, et al. · Anais
Social Media Marketing on Consumers’ Online Brand-Related Activities--Model
2021 · Man Lai Cheung, Guilherme D. Pires, et al. · PsycTESTS Dataset
Impact of Entrepreneurial Orientation on Strategic Alliances and the Role of Top Management
2021 · Junior, Antonio Benedito De Oliveira, Borini, Felipe Mendes, et al. · Figshare
The Power of the Pen: The Impact of Autonomy on Firms Entrepreneurial Orientation and Strategic Alliances
2019 · Antonio Benedito de Oliveira, Mauro José de Oliveira · Academy of Management global proceedings
As motivações da intenção de uso de redes sociais no Brasil: teste e ampliação do modelo de ação social intencional
2019 · Mauro José de Oliveira
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Works count: 27
Citation count: 929
H-index: 11
I10-index: 11
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