Author

Ashutosh Nigam

Observed name: Dr. Ashutosh Nigam

Institution: J.C. Bose University of Science & Technology, YMCA

Observed institution: J.C. Bose University of Science & Technology, YMCA

ORCID: 0000-0002-7503-4024

Observed ORCID: 0000-0002-7503-4024

OpenAlex ID: A5006203899

Modeling Relationship Between Experiential Marketing, Experiential Value And Purchase Intensions In Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach

2012 · Dr. Ashutosh Nigam · Paradigm A Management Research Journal · 50

Impact of Brand Equity on Customer Purchase Decisions: An Empirical Investigation with Special Reference to Hatchback Car Owners in Central Haryana

2011 · Ashutosh Nigam, Rajiv Kaushik · 48

How to promote employee engagement? A comparison of top-down versus bottom-up approaches

2025 · Komal Goyal, Weng Marc Lim, et al. · Asia-Pacific Journal of Business Administration · 14

Employee engagement index: A graph‐theoretic matrix approach

2024 · Komal Goyal, Ashutosh Nigam, et al. · Global Business and Organizational Excellence · 8

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Green practices for sustainability of quick service chain restaurants business: an empirical investigation

2018 · Ashutosh Nigam, Sima Kumari · World Review of Entrepreneurship Management and Sustainable Development · 6

Holistic Marketing of Software Products : The New Paradigm

2011 · Ashutosh Nigam · Journal of Commerce and Trade · 5

Navigating AI Adoption in Recruitment for Driving Organizational Performance: A Systematic Literature Review

2025 · Amita Yadav, Ashutosh Nigam · Delhi Business Review · 4

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Impact of competency skills intervention on employee effectiveness in IT industry in India: intermediary role of change management practices and employee involvement

2024 · Shikha Sahai, Ashutosh Nigam, et al. · International Journal of Services and Operations Management · 4

The Influence of Psychological Ownership (PO) and Organisational Citizenship Behaviour (OCB) on Employee Engagement: The Mediating Role of Perceived Organisational Support (POS)

2024 · Komal Goya, Ashutosh Nigam, et al. · European Management Studies · 3

Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intension in Organized Quick Service Chain Restaurants Using Structural Equation Modeling Approach

2012 · Ashutosh Nigam · 3

Determinants of electric vehicle purchase intention among indian consumers using structural equation modelling (SEM)

2026 · Akanksha Kathuria, Ashutosh Nigam · International Journal of Systems Assurance Engineering and Management · 2

Exploring the Relationship Among Dimensions of Human Resource Organization Flexibility on Employee Engagement

2023 · Komal Goyal, Ashutosh Nigam, et al. · European Project Management Journal · 2

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A Fuzzy DEMATEL Method to Evaluate Key Sustainable HRM Practices in Indian Information Technology Sector

2025 · Amita Yadav, Ashutosh Nigam · Global Business Review · 1

Analysis of Sentiments of Twitter Data on Remote Working

2022 · Komal Goyal, Ashutosh Nigam, et al. · Smart innovation, systems and technologies · 1

Conceptual development of transfer of brand loyalty in brand stretching

2018 · Ashutosh Nigam · World Review of Entrepreneurship Management and Sustainable Development · 1

Assessing Influence of Perceived Psychological Ownership on Perceived Organizational and Supervisory Support An Empirical Investigation in Quick Service Chain Restaurants

2017 · Ashutosh Nigam · Delhi Business Review · 1

Immersive Features in Mobile-First Online Apparel Retail

2026 · Yogesh Rawat, Ashutosh Nigam, et al. · Journal of Global Marketing

Unlocking Sustainability Gates: Structural Pathways for Sustainable HRM Practices

2026 · Amita Yadav, Ashutosh Nigam · Routledge eBooks

Competency Skill Intervention: As a Catalyst for Change Management Practices and Employee Involvement in the IT Industry

2025 · Shikha Sahai, Ashutosh Nigam, et al. · Zeitschrift für wirtschaftlichen Fabrikbetrieb

A Bibliometric Analysis on the Role of Artificial Intelligence-enabled Recruitment Towards Sustainability: Trends and Future Directions

2025 · Amita Yadav, Ashutosh Nigam · Sachetas

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Competency: A Qualitative Review Paper

2024 · Shikha Sahai, Ashutosh Nigam, et al. · International Conference on Innovative Practices in Technology and Management (ICIPTM)

Identifying and prioritising MOOC attrition reasons using best worst method

2024 · Ashutosh Nigam, Rajiv Sindwani, et al. · International Journal of Business and Globalisation

Validating the TAM model in Haryana state of India: During COVID-19

2021 · komal Goyal, Ashutosh Nigam, et al. · ISBR Management Journal

Impact of Competency Skills Interventions on Employee Effectiveness in IT Industry in India: Intermediary Role of Change Management Practices and Employee Involvement

2021 · RAJIV SINDWANI, Ashutosh Nigam, et al. · International Journal of Services and Operations Management

Study of HRM Practices on Employees Retention: A Review of literature

2020 · Ashutosh Nigam, Neha Goel, et al. · Journal of Critical Reviews

Works count: 29

Citation count: 153

H-index: 5

I10-index: 3