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Nilanjana Sinha

Observed names: SINHA, Dr. NILANJANA, Sinha, Nilanjana
ORCID: 0000-0002-7405-5261
Observed ORCID: 0000-0002-7405-5261
OpenAlex ID: A5006324009
Market-mediated authenticity in culturally themed culinary space
2018 · Nilanjana Sinha, Himadri Roy Chaudhuri, et al. · Qualitative Market Research An International Journal · 21
Reconceptualizing marketing: an assessment of the marketing system in an emerging economy
2023 · Jie Gao Fowler, Amy Watson, et al. · Journal of Business and Industrial Marketing · 3
Culture and Authenticity Denominations in Bengali-Themed Restaurants
2016 · Nilanjana Sinha, Himadri Roy Chaudhuri, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 2
Speed vs. Social Capital: Navigating the Convenience-Trust Dichotomy in India’s Dual Retail Ecosystem: A Case Study
2026 · Subir Sen, Nilanjana Sinha, et al. · International Journal on Research and Development - A Management Review
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Consumer Empowerment: A Hybrid Review and Future Research Directions
2026 · Seema Bhardwaj, Ritika Chopra, et al. · International Journal of Consumer Studies
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Consumer Empowerment: A Hybrid Review and Future Research Directions
2026 · Bhardwaj, Seema, Chopra, Ritika, et al. · Zenodo (CERN European Organization for Nuclear Research)
From Local Taste to Luxury Experience
2014 · Nilanjana Sinha, Himadri Roy Chaudhuri, et al. · Palgrave Macmillan UK eBooks
E-marketing: International Editions
2013 · Judy Strauss, Raymond D. Frost, et al.
Bournville-Relaunch in India: A Case Study
2010 · Sinha, Nilanjana, Dasgupta, Rajkumar · Indian Journal of Marketing
Works count: 9
Citation count: 26
H-index: 2
I10-index: 1
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