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Raghu Bommaraju

Observed names: Bommaraju, R, Bommaraju, Raghu
ORCID: 0009-0009-2273-8157
Observed ORCID: 0009-0009-2273-8157
OpenAlex ID: A5006415475
Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?
2018 · Raghu Bommaraju, Michael Ahearne, et al. · Journal of Marketing · 72
Self-Selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms
2018 · Raghu Bommaraju, Sebastian Hohenberg · Journal of Marketing · 51
Managing Laggards: The Importance of a Deep Sales Bench
2019 · Jeffrey P. Boichuk, Raghu Bommaraju, et al. · Journal of Marketing Research · 31
The Impact of Mergers and Acquisitions on the Sales Force
2017 · Raghu Bommaraju, Michael Ahearne, et al. · Journal of Marketing Research · 31
Female Chief Marketing Officers: When and Why Do Their Marketing Decisions Differ from Their Male Counterparts’?
2023 · Rajita Varma, Raghu Bommaraju, et al. · Journal of Marketing Research · 30
Interfirm collaboration and exchange relationships: An agenda for future research
2021 · Sourav Bikash Borah, Girish Mallapragada, et al. · International Journal of Research in Marketing · 25
Should a firm bring a supplier into the boardroom?
2022 · Saurabh Ambulkar, S. Arunachalam, et al. · Production and Operations Management · 17
Multi-Segment and Single-Segment Sales Contests: Evidence of Their Effectiveness and the Underlying Mechanisms
2024 · Raghu Bommaraju, S. Arunachalam, et al. · Journal of Marketing Research · 7
To Acquire or to Ally? The Impact of Strategic Emphasis on Governance Mode Choice
2025 · Girish Mallapragada, Raghu Bommaraju, et al. · Journal of Marketing Research · 6
EXPRESS: Incentive Design for Sales Managers: Impact on Resource Allocation and Performance
2026 · Aritra Bhattacharya, Raghu Bommaraju, et al. · Journal of Marketing
Stakeholders in the Boardroom: Does Inclusion of a Customer and a Supplier on Firms' Board of Directors Impact Their Environmental Performance?
2026 · Saurabh Ambulkar, Sridhar Ramaswami, et al. · Journal of Business Logistics
Appreciation to Referees, 2023
2023 · Abdelwahed, Ayman, Akpınar, Ezgi, et al. · Service Science
Throwdown (A Multi-Segment Sales Contest) vs. Traditional (Single Segment) Sales Contest: Evidence From Field and Lab Experiments
2021 · Bommaraju, R, Arunachalam, S, et al. · Digital Eprints Services at ISB (DESI) (Indian School of Business)
Works count: 17
Citation count: 270
H-index: 7
I10-index: 7
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