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Author

Bikash Kumar Rup

Observed name: Bikash Rup
Institution: Marwadi University
ORCID: 0000-0002-6490-4979
Observed ORCID: 0000-0002-6490-4979
OpenAlex ID: A5006570519
Gamification and customer brand engagement: a review and future research agendas
2024 · Garima Malik, Debasis Pradhan, et al. · Marketing Intelligence & Planning · 35
Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude
2021 · Bikash Kumar Rup, Jyotiranjan Gochhayat, et al. · International Journal of Asian Business and Information Management · 24
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Role of biological sex and gender roles on perceived brand personality
2018 · Bikash Kumar Rup, Jyotiranjan Gochhayat, et al. · International Journal of Knowledge-based and Intelligent Engineering Systems · 7
The evolution of consumer well-being over the last four decades: A comprehensive review and future directions
2025 · Debasis Pradhan, Bikash Kumar Rup, et al. · Acta Psychologica · 5
Influence of Social Construct on Consumers’ Brand Purchase Intention: a Review of Research
2018 · Bikash Kumar Rup, Jyotiranjan Gochhayat, et al. · International Journal of Engineering & Technology · 2
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Addressing cartels in emerging markets: a critical analysis of legal implications and policy reforms
2024 · Bikash Rup, Snigdha Sarkar, et al. · International Journal of Business Process Integration and Management · 1
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Internal marketing: a systematic literature review and research agendas
2026 · Malabika Sahoo, Bikash Kumar Rup, et al. · Marketing Intelligence & Planning
Admission criteria and job placement outcomes in public B-schools in India: a critical analysis
2026 · Rashmi Ranjan Parida, Sundar Rengasamy, et al. · Indian Growth and Development Review
Exception from different online grocery platforms by Bikash
2025 · Bikash Kumar Rup · SSRN Electronic Journal
Exception from different OTT platforms
2025 · Bikash Kumar Rup · SSRN Electronic Journal
Works count: 11
Citation count: 81
H-index: 5
I10-index: 2
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