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Sushant Kumar
Observed names:
Kumar, Sushant,
S. Kumar,
S.K. Kumar
Institution:
Indian Institute of Management Lucknow
Observed institutions:
Walmart (United States),
IBM (United States),
Indian Institute of Technology Kharagpur,
Indian Institute of Management Lucknow
ORCID:
0000-0001-9405-2861
Observed ORCID:
0000-0001-9405-2861
OpenAlex ID:
A5006732075
How social media marketing activities affect brand loyalty? Mediating role of brand experience
2024
·
Sushant Kumar
, Jung-Kuei Hsieh
·
Asia Pacific Journal of Marketing and Logistics
·
38
How does AI-powered virtual influencer's anthropomorphism impact trust and brand love? The moderating role of opinion leadership
2025
·
Anisur Rehman
, Sushant Kumar
, et al.
·
Technological Forecasting and Social Change
·
22
Does the verified badge of social media matter? The perspective of trust transfer theory
2023
·
Chien Hsiang Liao
, Jung-Kuei Hsieh
, et al.
·
Journal of Research in Interactive Marketing
·
21
An integrated Bayesian-Game theoretic approach for product portfolio planning of a multi-attributed product in a duopolistic market
2016
·
Mohit Goswami
, Saurabh Pratap
, et al.
·
International Journal of Production Research
·
21
Improving Sequential Recommender Systems with Online and In-store User Behavior
2024
·
Luyi Ma
, Aashika Padmanabhan
, et al.
·
IEEE International Conference on Big Data (BigData)
·
3
PDF
Prospect-Net: Top-K Retrieval Problem Using Prospect Theory
2022
·
Reza Yousefi Maragheh
, Ramin Giahi
, et al.
·
IEEE International Conference on Big Data (BigData)
·
3
ARAG: Agentic Retrieval Augmented Generation for Personalized Recommendation
2025
·
Maragheh, Reza Yousefi
, Vadla, Pratheek
, et al.
·
arXiv (Cornell University)
·
1
PDF
ROSI: A hybrid solution for omni-channel feature integration in E-commerce
2025
·
Luyi Ma
, Shengwei Tang
, et al.
·
Data & Knowledge Engineering
·
1
Risk-adjusted approach to optimize investments in product development portfolios
2010
·
D. Subramanian
, P. Huang
, et al.
·
IBM Journal of Research and Development
·
1
MetaSynth: Multi-Agent Metadata Generation from Implicit Feedback in Black-Box Systems
2025
·
Srirangamsridharan, Shreeranjani
, Abavisani, Ali
, et al.
·
arXiv (Cornell University)
PDF
Seller-side Outcome Fairness in Online Marketplaces
2023
·
Ye, Zikun
, Maragheh, Reza Yousefi
, et al.
·
arXiv (Cornell University)
PDF
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Works count:
11
Citation count:
110
H-index:
4
I10-index:
4
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