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Riccardo Resciniti

Observed names: R. Resciniti, RESCINITI R., RESCINITI, RICCARDO, RICCARDO RESCINITI, Resciniti R, Resciniti Riccardo, Resciniti, Riccardo, Riccardo, Resciniti
ORCID: 0000-0001-5089-3175
Observed ORCID: 0000-0001-5089-3175
OpenAlex ID: A5006964305
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms
2023 · Mario D’Arco, Vittoria Marino, et al. · Journal of Sustainable Tourism · 196
BRAND ACTIVISM: A Literature Review and Future Research Agenda
2023 · Antonella Cammarota, Mario D'Arco, et al. · International Journal of Consumer Studies · 146
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Virtual is so real! Consumers' evaluation of product packaging in virtual reality
2022 · Generoso Branca, Riccardo Resciniti, et al. · Psychology and Marketing · 130
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Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework
2019 · Mario D'Arco, Letizia Lo Presti, et al. · Innovative Marketing · 82
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Sustainable packaging design and the consumer perspective: a systematic literature review
2023 · Generoso Branca, Riccardo Resciniti, et al. · Italian Journal of Marketing · 76
Not just food: Exploring the influence of food blog engagement on intention to taste and to visit
2021 · Giada Mainolfi, Vittoria Marino, et al. · British Food Journal · 61
Mid-sized Manufacturing Companies: The New Driver of Italian Competitiveness
2013 · Fulvio Coltorti, Riccardo Resciniti, et al. · SxI Springer per l'Innovazione · 39
How do consumers evaluate products in virtual reality? A literature review for a research agenda
2023 · Generoso Branca, Vittoria Marino, et al. · Spanish Journal of Marketing - ESIC · 34
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Un tesoro emergente. Le medie imprese italiane dell'era globale.
2009 · R Varaldo, D Dalli, et al. · CINECA IRIS Institutional Research information system (University of Urbino) · 33
Made in Italy e country of origin effect
2013 · Giuseppe Bertoli, Riccardo Resciniti · MERCATI & COMPETITIVITÀ · 29
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
2024 · Mario D’Arco, Antonella Cammarota, et al. · Journal of Global Marketing · 28
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion
2025 · Generoso Branca, Mario D'Arco, et al. · Journal of Consumer Behaviour · 26
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study
2021 · Letizia Lo Presti, Giulio Maggiore, et al. · Journal of Business and Industrial Marketing · 26
Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement
2023 · Letizia Lo Presti, Giulio Maggiore, et al. · Journal of Management & Governance · 23
Influencer Activism: Insights for Effective Partnership With Brands and Organizations
2024 · Mario D'Arco, Generoso Branca, et al. · Psychology and Marketing · 21
Introduction to the Special Issue: “The age of digital internationalization—Strategic capabilities, cultural distance and customer value”
2021 · Giovanni Battista Dagnino, Riccardo Resciniti · Journal of Management & Governance · 19
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Acquirer’s corporate reputation in cross-border acquisitions: the moderating effect of country image
2018 · Michela Matarazzo, Giulia Lanzilli, et al. · Journal of Product & Brand Management · 18
Evaluating digital health attributes for users’ satisfaction: an application of the Kano model
2024 · Ylenia Cavacece, Giulio Maggiore, et al. · The TQM Journal · 17
Il marketing orientato all’esperienza. L’intrattenimento nella relazione con il consumatore
2004 · Riccardo Resciniti · 17
Cause-related marketing for successful cross-border post-acquisition performance
2019 · Michela Matarazzo, Riccardo Resciniti, et al. · International Marketing Review · 16
Stop business with Russia! Exploring the representation and perceived authenticity of corporate activism in response to Russia-Ukraine war
2023 · Mario D’Arco, Vittoria Marino, et al. · Italian Journal of Marketing · 15
Consumers’ reactions to cross-border acquisitions: The role of psychic distance and acquirer’s corporate reputation
2019 · Riccardo Resciniti, Michela Matarazzo, et al. · British Food Journal · 13
Residents’ perceptions of “sustainable hospitality” in rural destinations: Insights from Irpinia, Southern Italy
2024 · Antonella Cammarota, Vittoria Marino, et al. · Journal of Destination Marketing & Management · 12
New Trends in Foreign Market Entry Mode Choices: The Case of Italian Mid-Sized Companies
2014 · Michela Matarazzo, Riccardo Resciniti · Journal of International Business and Economics · 12
Marketing-non-marketing all’italiana. Virtù, limiti e prospettive
2006 · Daniele Dalli, Riccardo Resciniti, et al. · CINECA IRIS Institutial research information system (University of Pisa) · 12
Works count: 120
Citation count: 1,225
H-index: 17
I10-index: 26
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