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Manel Hamouda

ORCID: 0000-0001-5386-592X
Observed ORCID: 0000-0001-5386-592X
OpenAlex ID: A5007212829
Understanding social media advertising effect on consumers’ responses: An empirical investigation of tourism advertising on Facebook
2018 · Manel Hamouda · Journal of Enterprise Information Management · 186
Omni-channel banking integration quality and perceived value as drivers of consumers’ satisfaction and loyalty
2019 · Manel Hamouda · Journal of Enterprise Information Management · 176
Customer empowerment and firms’ performance: The mediating effects of innovation and customer satisfaction
2018 · Sarra Berraies, Manel Hamouda · International Journal of Bank Marketing · 84
Purchase intention through mobile applications: a customer experience lens
2021 · Manel Hamouda · International Journal of Retail & Distribution Management · 65
The impact of immersive and flow experiences on consumer participation in hyper‐connected shopping platforms: A metaverse perspective
2024 · Zeling Zhong, Manel Hamouda · Journal of Consumer Behaviour · 43
Mobile Applications in Tourism: Examining the Determinants of Intention to Use
2021 · Manel Hamouda · International Journal of Technology and Human Interaction · 33
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Explaining visit intention involving eWOM, perceived risk motivations and destination image
2017 · Manel Hamouda, Imen Yacoub · International Journal of Leisure and Tourism Marketing · 32
The Postmodern Consumer: An Identity Constructor?
2013 · Manel Hamouda, Abderrazak Gharbi · International Journal of Marketing Studies · 23
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Investigating consumers’ slow fashion purchase decision: role of lack of information and confusion
2024 · Maali Benhissi, Manel Hamouda · European Business Review · 20
Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product
2013 · Manel Hamouda, Rym Srarfi Tabbane · International Journal of Online Marketing · 19
Rooting for the green: consumers and brand love
2023 · Manel Hamouda, Aroua Aissaoui · Journal of Business Strategy · 13
Segmentation of the senior market: how do different variable sets discriminate between senior segments?
2017 · Yamen Koubaa, Rym Srarfi Tabbane, et al. · Journal of Marketing Analytics · 11
Impact du BAO électronique sur l’intention d’achat du consommateur:Le rôle modérateur de l’âge et du genre
2014 · Manel Hamouda, Rym Srarfi Tabbane · La Revue Gestion et Organisation · 11
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Cracking the code: how can AI-generated advertising be effective? Empirical evidence on the antecedents and consequences of advertising value
2025 · Manel Hamouda, Aroua Aissaoui · European Business Review · 8
Postmodernism and Consumer Psychology: Transformation or Break?
2012 · Manel Hamouda · 5
The Postmodern Consumer: An Identity Constructor?
2014 · Manel Hamouda · Developments in marketing science: proceedings of the Academy of Marketing Science · 4
Company-Customer Interaction via Social Media: Contributions to the Marketing Mix
2016 · Manel Hamouda · Advances in marketing, customer relationship management, and e-services book series · 2
An empirical examination of consumer post-adoption of mobile banking
2021 · Manel Hamouda, Rym Srarfi Tabbane · International Journal of Business Information Systems · 1
It’s not the original, but I want it: antecedents and effects of ambivalence toward buying a dupe
2026 · Andrea Milena Sánchez Romero, Manel Hamouda · European Business Review
L’apport du Triple Bottom Line et de l’implication des consommateurs dans les choix alimentaires à l’ère du numérique
2026 · Manel Hamouda, Dila Oral-Kulturel · The Conversation
Understanding behaviors of sustainable dining and online engagement: An application of the triple bottom line perspective
2026 · Dila Oral-Kulturel, Manel Hamouda · International Journal of Hospitality Management
Quand les applications mobiles deviennent un partenaire de voyage…
2024 · Manel Hamouda · The Conversation
Cosmétique « verte » : comment mieux évangéliser les clients ?
2023 · Manel Hamouda, Aroua Aissaoui · The Conversation
Going international through successful partnerships: the case of GIAS
2013 · Yamen Koubaa, Rym Srarfi Tabbane, et al. · Emerald Emerging Markets Case Studies
Works count: 24
Citation count: 736
H-index: 11
I10-index: 13
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