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Robert L. Berl

Observed names: Berl, Robert L., R Berl, R. L. Berl, ROBERT L. BERL, Robert Berl
OpenAlex ID: A5007274464
Are We Teaching Ethics in Marketing?: A Survey of Students' Attitudes and Perceptions
1997 · J. Richard Shannon, Robert L. Berl · Journal of Business Ethics · 96
Determinants of Charitable Giving of Business School Alumni
1997 · Albert A. Okunade, Robert L. Berl · Research in Higher Education · 94
Adoption of a Service Innovation: a Case Study with Managerial Implications
1989 · William E. Warren, C.L. Abercrombie, et al. · Journal of Services Marketing · 28
Industrial Salesforce Motivation: A Critique and Test of Maslow's Hierarchy of Need
2013 · Robert L. Berl, Nicholas C. Williamson, et al. · Journal of Personal Selling and Sales Management · 27
Schematic Representation of Country Image:
1993 · C. M. Kochunny, Emin Babakus, et al. · Journal of International Consumer Marketing · 22
Industrial salesforce satisfaction and performance with Herzberg's theory
1984 · Robert Berl, Terry Powell, et al. · Industrial Marketing Management · 19
An Analysis of Consumer Reliance on Personal and Nonpersonal Sources of Professional Service Information
1987 · W. Glynn Mangold, Robert Berl, et al. · Journal of Professional Services Marketing · 13
New community residents’ preferences for dental service information
1986 · W. Glynn Mangold, Louis Pol, et al. · The Journal of the American Dental Association · 9
Characteristics of Adopters and Nonadopters of Alternative Residential Long-Distance Telephone Services
1988 · William E. Warren, Caroline Abercrombie, et al. · ACR North American Advances · 5
Book Reviews : EMERGING PERSPECTIVES ON SERVICES MARKETING: PROCEEDINGS by Leonard L. Berry, G. Lynn Shostack and Gregory D. Upah, (Chicago, Ill.: American Marketing Association, 1983, 146 pages, $16.00)
1985 · R. L. Berl · Journal of the Academy of Marketing Science · 5
Introduction to Environmental Analysis
2022 · Robert L. Berl · Routledge eBooks · 2
Introduction to the Marketing Mix
2022 · Robert L. Berl · Routledge eBooks · 1
Cases and Select Readings in Health Care Marketing
1989 · Robert L. Berl, Robert E. Sweeney, et al. · 1
Product Lines in a Hospital Emergency Room
1989 · Robert L. Berl, Ross Hooper, et al. · Journal of Ambulatory Care Marketing · 1
Measurement and Evaluation of Satisfaction Processes in a Dyadic Setting
2022 · Rogers, Hudson P., Peyton, Reginald M., et al. · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
Assessing the Reliability and Validity of Joint Satisfaction Measures in the Context of a Syncratic Decision
2022 · Rogers, Hudson P., Peyton, Reginald M., et al. · The Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior
Introduction to Market Strategy and Tactic Development
2022 · Robert L. Berl · Routledge eBooks
Introduction to Advertising
2022 · Robert L. Berl · Routledge eBooks
Introduction to Organization, Budget, and Control
2022 · Robert L. Berl · Routledge eBooks
Introduction to Positioning the Health Service
2022 · Robert L. Berl · Routledge eBooks
Introduction to Market Segmentation and Targeting
2022 · Robert L. Berl · Routledge eBooks
Introduction to Public Relations and Fund Raising
2022 · Robert L. Berl · Routledge eBooks
Introduction to Strategic Market Planning
2022 · Robert L. Berl · Routledge eBooks
Cases and Select Readings in Health Care Marketing
2022 · Robert E. Sweeney, Robert L. Berl, et al. · Routledge eBooks
The Notion of Social Class and the Minority Buyer
2015 · Hudson P. Rogers, Reginald Peyton, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 31
Citation count: 323
H-index: 8
I10-index: 7
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