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Svetlana Bialkova
Observed name:
Bialkova, Svetlana
Institution:
Sofia University "St. Kliment Ohridski"
Observed institutions:
Breda University of Applied Sciences,
University of Liverpool,
Utrecht University,
Aarhus University,
University of Bristol,
Sofia University "St. Kliment Ohridski",
Liverpool John Moores University,
Wageningen University & Research,
University of Twente
show all 9
ORCID:
0000-0002-5131-4021
Observed ORCID:
0000-0002-5131-4021
OpenAlex ID:
A5007282689
What determines consumer attention to nutrition labels?
2010
·
Svetlana Bialkova
, Hans van Trijp
·
Food Quality and Preference
·
227
Attention mediates the effect of nutrition label information on consumers’ choice. Evidence from a choice experiment involving eye-tracking
2014
·
Svetlana Bialkova
, Klaus G. Grunert
, et al.
·
Appetite
·
204
The role of nutrition labels and advertising claims in altering consumers' evaluation and choice
2015
·
Svetlana Bialkova
, Lena Sasse
, et al.
·
Appetite
·
167
An efficient methodology for assessing attention to and effect of nutrition information displayed front-of-pack
2011
·
Svetlana Bialkova
, Hans C.M. van Trijp
·
Food Quality and Preference
·
161
Effects of nutrition label format and product assortment on the healthfulness of food choice
2013
·
Jessica Aschemann-Witzel
, Klaus G. Grunert
, et al.
·
Appetite
·
159
Overcoming consumer scepticism toward food labels: The role of multisensory experience
2015
·
Anna Fenko
, Leonne Kersten
, et al.
·
Food Quality and Preference
·
133
From desktop to supermarket shelf: Eye-tracking exploration on consumer attention and choice
2019
·
Svetlana Bialkova
, Klaus G. Grunert
, et al.
·
Food Quality and Preference
·
132
Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels
2013
·
Svetlana Bialkova
, Klaus G. Grunert
, et al.
·
Food Policy
·
118
Accessing information in working memory: Can the focus of attention grasp two elements at the same time?
2009
·
Klaus Oberauer
, Svetlana Bialkova
·
Journal of Experimental Psychology General
·
110
Campaign participation, spreading electronic word of mouth, purchase: how to optimise corporate social responsibility, CSR, effectiveness via social media?
2020
·
Svetlana Bialkova
, Stephanie Te Paske
·
European Journal of Management and Business Economics
·
72
PDF
Serial and parallel processes in working memory after practice.
2011
·
Klaus Oberauer
, Svetlana Bialkova
·
Journal of Experimental Psychology Human Perception & Performance
·
37
Virtual Try-On: How to Enhance Consumer Experience?
2022
·
Svetlana Bialkova
, Chloe Barr
·
IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW)
·
33
When sound modulates vision: VR applications for art and entertainment
2017
·
Svetlana Bialkova
, Marnix S. Van Gisbergen
·
IEEE Workshop on Everyday Virtual Reality (WEVR)
·
30
PDF
How to Optimise Interaction with Chatbots? Key Parameters Emerging from Actual Application
2023
·
Svetlana Bialkova
·
International Journal of Human-Computer Interaction
·
29
How do design aspects influence the attractiveness of cycling streetscapes: Results of virtual reality experiments in the Netherlands
2022
·
Svetlana Bialkova
, Dick Ettema
, et al.
·
Transportation Research Part A Policy and Practice
·
27
PDF
Urban future: Unlocking Cycling with VR Applications
2018
·
Svetlana Bialkova
, Dick Ettema
, et al.
·
17
The Rise of AI User Applications: Chatbots Integration Foundations and Trends
2024
·
Svetlana Bialkova
·
Springer eBooks
·
16
Core Theories Applied in Chatbot Context
2024
·
Svetlana Bialkova
·
Springer eBooks
·
14
Everyday Virtual and Augmented Reality
2023
·
Adalberto Simeone
, Benjamin Weyers
, et al.
·
Human-computer interaction series
·
14
From attention to action: Key drivers to augment VR experience for everyday consumer applications
2022
·
Svetlana Bialkova
·
IEEE Conference on Virtual Reality and 3D User Interfaces Abstracts and Workshops (VRW)
·
14
AI Transforming Business and Everyday Life
2024
·
Svetlana Bialkova
·
Springer eBooks
·
13
Chatbot Efficiency—Model Testing
2024
·
Svetlana Bialkova
·
Springer eBooks
·
13
I Want to Talk to You: Chatbot Marketing Integration
2023
·
Svetlana Bialkova
·
European Advertising Academy
·
13
Enhancing Employer Branding via High-Tech Platforms: VR and Digital, What Works Better and How?
2021
·
Svetlana Bialkova
, Emiel Ros
·
management revue
·
12
PDF
AI-Driven Customer Experience: Factors to Consider
2023
·
Svetlana Bialkova
·
Advances in human and social aspects of technology book series
·
11
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Works count:
78
Citation count:
1,886
H-index:
16
I10-index:
27
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