Author

Eun‐Jung Lee

Observed name: Eun-Jung Lee

Institution: Kookmin University

Observed institution: Kookmin University

ORCID: 0000-0002-9005-5886

Observed ORCID: 0000-0002-9005-5886

OpenAlex ID: A5007308214

How perceived cognitive needs fulfillment affect consumer attitudes toward the customized product: The moderating role of consumer knowledge

2016 · Eun-Jung Lee · Computers in Human Behavior · 30

Impact of visual typicality on the adoption of wearables

2020 · Eun‐Jung Lee · Journal of Consumer Behaviour · 25

When and how it is good for fashion to look typical: visual prototypicality affecting product valuation and brand preference

2024 · Eun-Jung Lee · Journal of Fashion Marketing and Management · 3

When Sustainability Creates Rarity: A Configuration‐Based Account of Legitimacy and Differentiation in Consumer Choice

2026 · Eun‐Jung Lee · Business Strategy and the Environment · 1

Interpreting Sustainability in Design: How Design Cues Shape Evaluation in Symbolic Product Categories

2026 · Eun‐Jung Lee · Journal of Consumer Behaviour

Effects of Self-congruity and Functional Congruity of Luxury Fashion Brands on Purchase Intentions: Focusing on Self-construal Moderation

2018 · Jiin Seo, Eun-Jung Lee · Fashion & Textile Research Journal

Moderating Effect of Luxury Value Perceptions in the Relationship between In-Store Emotions and Perceived Brand Luxury

2016 · Eun-Jung Lee, Hanna Kim · Journal of the Korean Society of Clothing and Textiles

Works count: 7

Citation count: 59

H-index: 3

I10-index: 2