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Punchaya Hiranrithikorn

Observed name: Hiranrithikorn, Punchaya
ORCID: 0009-0006-0910-3163
Observed ORCID: 0009-0006-0910-3163
OpenAlex ID: A5007477240
The effect of the website attributes on online impulse buying: An empirical investigation of utilitarian and hedonic motivations
2022 · Punchaya Hiranrithikorn, Jantima Banjongprasert · International Journal of Data and Network Science · 11
The Impact of Risk Management on the Efficiency of Educational Institutions in Thailand
2025 · Pisit Potjanajaruwit, Punchaya Hiranrithikorn, et al. · Polish Journal of Management Studies · 1
Integrating artificial intelligence into community-based tourism: A sustainable development approach for enhancing cultural and environmental capital
2026 · Pisit Potjanajaruwit, Punchaya Hiranrithikorn, et al. · International Journal of ADVANCED AND APPLIED SCIENCES
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An Empirical Investigation of Brand Factors and Online Impulse Buying: The Mediating Role of Psychological Factors
2023 · Hiranrithikorn, Punchaya, Banjongprasert, Jantima · Romphruek Journal of the Humanities and Social Sciences
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The Antecedents of Export Performance: A Case of Thai Export Oriented Manufacturing Firms
2021 · Punchaya Hiranrithikorn · Academy of Information and Management Sciences journal
Works count: 5
Citation count: 12
H-index: 1
I10-index: 1
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