Get started
Author

Lilia Khrouf

Institution: Manouba University
ORCID: 0000-0003-0840-9882
Observed ORCID: 0000-0003-0840-9882
OpenAlex ID: A5007561989
Instagram live-streamings: how does influencer–follower congruence affect Gen Z trust, attitudes and intentions?
2024 · Souad Maghraoui, Lilia Khrouf · Young Consumers Insight and Ideas for Responsible Marketers · 22
Predicting continuance intention to use chatbots in tourism commercial websites
2025 · Lilia Khrouf, Manel Azzabi, et al. · Journal of Hospitality and Tourism Insights · 16
Scaling mental imagery: an application to commercial web sites
2013 · Azza Frikha, Lilia Khrouf · International Journal of Consumer Studies · 12
Websites' hue-context congruence as a vector of trust and behavioral intentions
2021 · Lilia Khrouf, Azza Frikha · International Journal of Emerging Markets · 11
Cyberaddiction to TikTok during the COVID-19 pandemic
2024 · Souad Maghraoui, Lilia Khrouf · Spanish Journal of Marketing - ESIC · 10
Web-surfers’ conative reactions to the website’s dominant hue: mental imagery’s role
2016 · Lilia Khrouf, Azza Frikha · Internet Research · 7
Suspicion of manipulation on Instagram: is the consumer being duped
2022 · Azza Frikha, Lilia Khrouf, et al. · International Journal of Technology Marketing · 6
Understanding the continuance intention to use voice assistants in the context of halal tourism
2026 · Lilia Khrouf · Journal of Islamic marketing
The Prominent Role of Influencers' Credibility in Establishing Brand Trust: Should I Trust you?
2025 · Souad Maghraoui, Lilia Khrouf · IGI Global eBooks
Is ambiguity an efficient tool in Instagram ads
2023 · Souad Maghraoui, Lilia Khrouf · International Journal of Technology Marketing
Online shopping spree in times of COVID-19 pandemic
2023 · Lilia Khrouf, Souad Maghraoui · International Journal of Electronic Business
Online shopping spree in times of COVID-19 pandemic
2022 · Lilia Khrouf, Souad Maghraoui · International Journal of Electronic Business
La procrastination et l’impulsivité : sources personnelles de l’achat impulsif
2020 · Lilia Khrouf · Gestion 2000
PDF
Works count: 13
Citation count: 84
H-index: 6
I10-index: 5
Year
Topic
Type