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Giancarlo Scozzese

Observed names: :Giancarlo Scozzese, Scozzese, Scozzese, Giancarlo
ORCID: 0000-0003-1551-439X
Observed ORCID: 0000-0003-1551-439X
OpenAlex ID: A5007670360
The Actions of e-Branding and Content Marketing to Improve Consumer Relationships
2019 · Giuseppe Granata, Giancarlo Scozzese · European Scientific Journal ESJ · 22
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Some Evidence on Unconventional Marketing: Focus on Guerrilla Marketing
2014 · Roberto Chionne, Giancarlo Scozzese · International Business Research · 18
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The Evolution of Viral Marketing to Improve Business Communication
2018 · Giuseppe Granata, Giancarlo Scozzese · International Business Research · 8
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The Influence of Virtual Communities in Marketing Decision
2017 · Giuseppe Granata, Giancarlo Scozzese · International Business Research · 6
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Social Media Marketing as a Tool to Manage Luxury Brands
2020 · Giuseppe Granata, Giancarlo Scozzese · International Journal of Academic Research in Accounting Finance and Management Sciences · 4
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Sentiment Analysis as a Tool to Understand the Cultural Relationship between Consumer and Brand
2016 · Nicola Capolupo, Gianpaolo Basile, et al. · Advances in business information systems and analytics book series · 4
From Pleasure to Purchase: Impulse Buying and Financial Capability in Mobile Wallet Usage
2025 · Giuseppe Granata, Giancarlo Scozzese · International Business Research · 3
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Lifestyle as a Branding Strategy for the Sustainable Brand
2023 · Giancarlo Scozzese, Margherita Gelli · European Scientific Journal ESJ · 3
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Can social neuromarketing be useful to public policy?
2020 · Caratù Myriam, Sorrentino Annarita, et al. · Zenodo (CERN European Organization for Nuclear Research) · 2
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Marketing and management: a complex adaptive system view
2016 · Gianpaolo Basile, Giancarlo Scozzese, et al. · World Review of Entrepreneurship Management and Sustainable Development · 2
from management of complexity for better performances towards management of complexity for survival: relations and strategies of firms
2013 · Giancarlo Scozzese, Roberto Bruni · SSRN Electronic Journal · 2
E-Commerce And Showrooming: How Retail is Changing
2021 · Giuseppe Granata, Giancarlo Scozzese · INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY · 1
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From the supply chain management to the demand chain management in fast fashion: Zara's winning model
2013 · :Giancarlo Scozzese · Zenodo (CERN European Organization for Nuclear Research) · 1
Trade Openness, Exchange Rate Volatility and FDI Inflows in Italy and the European Union
2026 · Giuseppe Granata, Giancarlo Scozzese · International Journal of Economics and Finance
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Soul as the Place of Experience. The Case of Enjoy Brand
2024 · Gioia Trabalza, Giancarlo Scozzese · International Journal of Engineering Research and Applications
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The Use of the Smartphone Improves Targeted Advertising on the User's Location
2020 · Giuseppe Granata, Giancarlo Scozzese · IJAME
Brand Entertainement: a comparative study between England and Italy
2020 · Myriam Caratù, Giancarlo Scozzese
Marketing e comunicazione nelle nuove tecnologie: modelli e strumenti per la gestione dei media digitali
2018 · Giuseppe Granata, Giancarlo Scozzese
Sociale Network Sites as marketing and communication tools: opportunities and constraints between internal management and outsourcing
2015 · Giancarlo Scozzese, Roberto Bruni
The effect of the country of origin of european companies in the context of young argentinians
2014 · Giancarlo Scozzese, Roberto Bruni · SSRN Electronic Journal
A Potentially Successful Market for the IKEA Group: Argentina
2013 · Scozzese, Giancarlo · Zenodo (CERN European Organization for Nuclear Research)
From management of complexity to have better performances towards management of complexity to survive: Firms Relations and Strategies
2013 · Giancarlo Scozzese, Roberto Bruni
Supply Chain Management E Competitivita' Nel Fast Fashion
2012 · Giancarlo Scozzese
Dinamica evolutiva dell'impresa in crisi: opportunità e limiti
2005 · Giancarlo Scozzese
franchising:metodologia imprenditoriale per lo sviluppo del noleggio
2005 · Giancarlo Scozzese
Works count: 29
Citation count: 76
H-index: 4
I10-index: 2
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