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Michael William Lever

Observed names: Lever, Michael, Lever, Michael W, Michael Lever, Michael W Lever, Michael W. Lever
ORCID: 0000-0002-2754-0635
Observed ORCID: 0000-0002-2754-0635
OpenAlex ID: A5007729384
Pride and promotion: Exploring relationships between national identification, destination advocacy, tourism ethnocentrism and destination image
2022 · Michael W Lever, Statia Elliot, et al. · Journal Of Vacation Marketing · 81
A Cross-National Comparison of Intragenerational Variability in Social Media Sharing
2019 · Michael S. Mulvey, Michael W. Lever, et al. · Journal of Travel Research · 52
Exploring destination advocacy behavior in a virtual travel community
2021 · Michael W. Lever, Statia Elliot, et al. · Journal of Travel & Tourism Marketing · 45
Partner or servant? The influence of robot role positioning on consumers’ brand evaluations
2024 · Lefa Teng, Chuluo Sun, et al. · Journal of Business Research · 38
Reading travel guidebooks: Readership typologies using eye-tracking technology
2019 · Michael W. Lever, Ye Shen, et al. · Journal of Destination Marketing & Management · 28
Investigating the appeal of a visitor guide: a triangulated approach
2020 · Ye (Sandy) Shen, Michael Lever, et al. · International Journal of Contemporary Hospitality Management · 17
Albania (Go Your Own Way!) to Zimbabwe (A World of Wonders): A rhetorical analysis of the world’s country tourism slogans
2018 · Michael Lever, Rumaila Abbas · Journal Of Vacation Marketing · 13
A typology of residents’ travel safety perceptions and geopolitical border hesitancy
2024 · Michael W Lever, Michael Mulvey, et al. · Journal Of Vacation Marketing · 8
Global Staycation Trends: A Comparative Analysis of Consumer Interest Across Time and Regions
2024 · Michael S. Mulvey, Statia Elliot, et al. · Tourism Analysis · 7
You Want to go where? Shifts in social media behaviour during the COVID-19 pandemic
2022 · Statia Elliot, Michael William Lever · Annals of Leisure Research · 7
From Hashtags to Shopping Bags: Measuring the Rise of eWOM through Social Media and its Impact on Travelers’ Shopping Patterns
2017 · Michael Lever, Michael S. Mulvey, et al. · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 5
A Picture Is Worth A Thousand Shares: The Case of Destination Canada’s Social Media Visual Storytelling Campaign
2023 · Michael W. Lever, Statia Elliot · Journal of Hospitality & Tourism Cases · 4
Show Me a Story: Social Media-Based User-Generated Videos and Destination Brand Engagement
2022 · Michael William Lever, Statia Elliot · Advances in hospitality, tourism and the services industry (AHTSI) book series · 3
Best Practices for Eye-Tracking Studies: Dos and Don’ts
2020 · Ye Shen, Michael Lever, et al. · Tourism on the verge · 2
Tourism and Everyday Life in the Contemporary City
2024 · Michael W. Lever · International Journal of Tourism Cities · 1
Exploring Canadians’ Social Media-based Advocacy to Inform Domestic Travel Recovery
2021 · Michael Lever, Statia Elliot · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 1
The Resident-Advocacy Link: Exploring the Relationship Between a Resident's National Identification and Destination Advocacy as Mediated by Tourism Ethnocentrism and Destination Image
2020 · Michael Lever · The Atrium (University of Guelph) · 1
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Residents as Destination Advocates: A Netnographic Exploration of Resident-Generated Advocacy through a Facebook Travel Group
2019 · Michael Lever, Statia Elliot · Scholarworks (University of Massachusetts Amherst) · 1
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The Northern Likes: The Case of Northwest Territories’ Social Media Campaign
2019 · Michael Lever, Statia Elliot · International CHRIE eBooks · 1
Keep Exploring, Sharing, and Tweeting: Connecting Millennials, Social Media and Destination Canada’s Brand
2018 · Michael Lever, Michael S. Mulvey, et al. · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 1
Beyond the brand: Decoding guests’ attitudes and intentions toward revisiting celebrity chef-owned restaurants
2026 · Michael William Lever, Hiran Roy, et al. · International Journal of Hospitality Management
Assessing the Usefulness of Social Media and Generative AI in Pre-Travel Planning for Individuals with Mobility Challenges
2025 · Lever, Michael, Mulvey, Michael, et al. · ScholarWorks@UMassAmherst (University of Massachusetts Amherst)
All Play and No Work: The Case of Revitalizing Career Perceptions in Canada’s Tourism Industry
2025 · Michael W. Lever · Journal of Hospitality & Tourism Cases
Cutting Retention with a Knife: Managing COVID-19-Impacted Turnover Within the Rooms and Culinary Departments at Fairmont Banff Springs
2024 · Michael W. Lever · Springer eBooks
Rethinking Resident Perceptions of Tourism in British Columbia, Canada
2023 · Jarrett R. Bachman, Erin Hodgins, et al. · ICHRIE Research Reports
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Works count: 33
Citation count: 316
H-index: 8
I10-index: 7
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