Author

Jennifer Zarzosa

Observed institutions: New Mexico State University, Henderson State University, Wingate University

ORCID: 0000-0002-9068-6100

Observed ORCID: 0000-0002-9068-6100

OpenAlex ID: A5007765398

Measures of aesthetic dimensions and reactions in advertising

2018 · Jennifer Zarzosa, Bruce A. Huhmann · International Journal of Advertising · 24

Smiles as Signals of Lower Status in Football Players and Fashion Models: Evidence That Smiles are Associated with Lower Dominance and Lower Prestige

2012 · Timothy Ketelaar, Bryan L. Koenig, et al. · Evolutionary Psychology · 15

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Fighting Fake News: Building Cognitive Resistance and Mental Antibodies Through a Digital Media Literacy Inoculation Intervention

2025 · Jennifer Zarzosa, Cecilia Ruvalcaba · Journal of Marketing Education · 13

Adopting a Design-thinking Multidisciplinary Learning Approach: Integrating Mobile Applications Into a Marketing Research Course

2018 · Jennifer Zarzosa · Marketing Education Review · 13

Native Advertising: Trickery or Technique? An Ethics Project and Debate

2017 · Jennifer Zarzosa, Sarah Fischbach · Marketing Education Review · 9

Consumers' Perceptions of Native Advertisements

2019 · Sarah Fischbach, Jennifer Zarzosa · Business and Professional Ethics Journal · 6

Integrating Transformative Consumer Research Into the Marketing Curriculum: a Design Thinking Pedagogical Approach

2022 · Jennifer Zarzosa · Marketing Education Review · 4

Big data on a smaller scale: A social media analytics assignment

2018 · Sarah Fischbach, Jennifer Zarzosa · Journal of Education for Business · 4

AI-Generated Advertising: Impact on Trust, Purchase Likelihood, and Engagement

2026 · Dario E. Rivera, Kristin Stowe, et al. · Journal of Marketing Development and Competitiveness · 1

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Hispanic Americans: Building Social Capital across Generations

2019 · Jennifer Zarzosa · Emerald Group Publishing Limited eBooks · 1

Artistic Stylistic Properties of Fashion Luxury Advertisements

2011 · Jennifer Zarzosa, Cuauhtémoc Luna‐Nevarez · ACR North American Advances · 1

Digital hope or digital hype? NMDP’s high-stakes bet on Lil Miquela

2026 · Jennifer Zarzosa, Cecilia Ruvalcaba · Journal of critical incidents

Target Untargeting: Consumer Diversity and the Reversal of DEI

2026 · Cecilia Ruvalcaba, Jennifer Zarzosa · Journal of critical incidents

Power of Cause Framing: Impact on Gen Z’s Attitudes Towards Corporate Charitable Contributions, Cause Participation Intentions, and Brand Loyalty

2025 · Ngoc Mai, Kristin Stowe, et al. · Journal of Marketing Development and Competitiveness

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Coach (Re)Loved: Walking the Tightrope of Luxury Resale

2025 · Jennifer Zarzosa, Cecilia Ruvalcaba · Journal of critical incidents

Coach (Re)Loved: Walking the Tightrope of Luxury Resale

2024 · Jennifer Zarzosa, Cecilia Ruvalcaba, et al.

Gallo Courts Hispanic Market with a Punch

2024 · Jennifer Zarzosa, Cecilia Ruvalcaba, et al.

Aesthetic Dimensions Measure

2019 · Jennifer Zarzosa, Bruce A. Huhmann · PsycTESTS Dataset

Ads as Works of Art Measuring Advertising Immersion

2017 · Jennifer Zarzosa · Global Fashion Management Conference

Works count: 19

Citation count: 91

H-index: 6

I10-index: 4