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Murong Miao

Observed name: Miao, Murong
ORCID: 0000-0002-4849-1991
Observed ORCID: 0000-0002-4849-1991
OpenAlex ID: A5007963160
Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes
2024 · Xiaoyun Zheng, Murong Miao, et al. · Journal of Business Research · 44
Research on the Relationship Between Digital Marketing and Corporate Performance: The Mediating Role of Information Dynamic Capability
2025 · Lan Zhang, Yucen Guo, et al. · Journal of Organizational and End User Computing · 14
Virtual faces, real bonds: perceived autonomy and brand attitude in hospitality
2025 · Xiaoyun Zheng, Murong Miao, et al. · International Journal of Contemporary Hospitality Management · 7
Coping with Social Media Envy in Luxury Consumption: The Role of Social Networking Site Actions
2024 · Murong Miao, Chuanyi Tang, et al. · Journal of Interactive Marketing · 5
The impact of narcissistic leadership on organizational support: A study based on a sample of strategic emerging industries
2024 · Ao Zhang, Xiaoping Shi, et al. · Systems Research and Behavioral Science · 4
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Employee power needs, leadership, and employee organizational commitment: A case study of high‐tech enterprises
2024 · Ao Zhang, Xiaoqi Shi, et al. · Systems Research and Behavioral Science · 3
Parasitism or mutualism? The interactions between paid and free contribution mechanisms in hybrid online knowledge exchange platforms
2026 · Murong Miao, Chuanyi Tang, et al. · Journal of Business Research · 1
How do International Co-branding Alliances Affect Host Country Consumers’ Purchase Intention? An Abstract
2020 · Murong Miao · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
When “AI-Generated” Backfires: Labeling Cues and Negative Social Media Responses
2026 · Da Huo, Murong Miao, et al. · Academy of Management Proceedings
The Impact of Co-branding on Firm Stock Value
2021 · Murong Miao, Junzhou Zhang, et al. · International Journal of Business & Applied Sciences
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Two Essays on Consumer Envy
2020 · Miao, Murong · ODU Digital Commons (Old Dominion University)
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Buying Authentic Luxury Products or Counterfeits: The Role of Benign and Malicious Envy: An Abstract
2020 · Murong Miao · Developments in marketing science: proceedings of the Academy of Marketing Science
Works count: 12
Citation count: 79
H-index: 4
I10-index: 2
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