Get started
Author

Caitlin McLaughlin

Norm evolution and violation on Facebook
2011 · Caitlin McLaughlin, Jessica Vitak · New Media & Society · 285
Explaining Viewers' Emotional, Instrumental, and Financial Support Provision for Live Streamers
2018 · Donghee Yvette Wohn, Guo Freeman, et al. · CHI Conference on Human Factors in Computing Systems · 241
Predictors of parasocial interaction and relationships in live streaming
2021 · Caitlin McLaughlin, Donghee Yvette Wohn · Convergence The International Journal of Research into New Media Technologies · 66
Variables Affecting the Retention Intentions of Students in Higher Education Institutions
2020 · Matti Haverila, Kai Haverila, et al. · Journal of International Students · 55
Towards a comprehensive student satisfaction model
2021 · Matti Haverila, Kai Haverila, et al. · The International Journal of Management Education · 42
Strength of Social Cues in Online Impression Formation
2011 · Caleb T. Carr, Jessica Vitak, et al. · Communication Research · 29
The impact of tangible and intangible rewards on online loyalty program, brand engagement, and attitudinal loyalty
2022 · Matti J. Haverila, Kai Haverila, et al. · Journal of Marketing Analytics · 25
Beyond lurking and posting: segmenting the members of a brand community on the basis of engagement, attitudes and identification
2020 · Matti Haverila, Caitlin McLaughlin, et al. · Journal of Product & Brand Management · 25
The quality of big data marketing analytics (BDMA), user satisfaction, value for money and reinvestment intentions of marketing professionals
2023 · Matti Haverila, Eric Li, et al. · Journal of Systems and Information Technology · 20
Source Credibility and Consumers' Responses to Marketer Involvement in Facebook Brand Communities: What Causes Consumers to Engage?
2016 · Caitlin McLaughlin · Journal of Interactive Advertising · 20
The impact of social influence on perceived usefulness and behavioral intentions in the usage of non-pharmaceutical interventions (NPIs)
2022 · Matti J. Haverila, Caitlin McLaughlin, et al. · International Journal of Healthcare Management · 18
Brand community motives and their impact on brand community engagement: variations between diverse audiences
2020 · Matti Haverila, Caitlin McLaughlin, et al. · Management Decision · 16
Engagement, participation, and relationship quality in the context of co-creation in brand communities
2021 · Matti Haverila, Kai Haverila, et al. · Journal of Marketing Analytics · 15
Development of a brand community engagement model: a service-dominant logic perspective
2022 · Kai Haverila, Matti Haverila, et al. · Journal of Consumer Marketing · 14
Competence-based appraisal of the quality of higher education using the importance-performance (IPMA) analysis
2023 · Matti Haverila, Kai Haverila, et al. · Journal of Marketing for HIGHER EDUCATION · 12
Gratifications sought versus gratifications achieved in online brand communities: satisfaction and motives of lurkers and posters
2021 · Caitlin McLaughlin, Kai Haverila, et al. · Journal of Brand Management · 9
The effect of marketing capabilities on marketing agility and perceived performance
2025 · Kai Haverila, Matti Haverila, et al. · International Journal of Productivity and Performance Management · 8
The impact of perceived knowledge on marketing agility in the context of big data: role of deployment level
2024 · Matti Haverila, Kai Christian Haverila, et al. · European Journal of Management Studies · 8
Brand Community Motives and Engagement: The Impact of Gender
2023 · Matti Haverila, Caitlin McLaughlin, et al. · Journal of Internet Commerce · 7
Online Identity Construction and Expectation of Future Interaction
2011 · Caitlin McLaughlin, Jessica Vitak, et al. · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 7
Segmenting the customers of system delivery projects based on data heterogeneity
2023 · Matti Haverila, Kai Christian Haverila, et al. · Journal of Business and Industrial Marketing · 5
Why lurk, why join, and why post? The uses and gratifications of lurkers, infrequent posters, and frequent posters in the brand community context.
2023 · Caitlin McLaughlin, Matti Haverila · Psychology of Popular Media · 5
The influence of the number of brand community memberships on customer centric measures
2022 · Matti J. Haverila, Kai Haverila, et al. · Journal of Marketing Analytics · 5
Brand Community Success Factors: A Study of Two Facebook Brand Community Features
2017 · Caitlin McLaughlin, Lucinda Davenport · LBS Journal of Management & Research · 5
The role of perceived knowledge on key brand community constructs of trust, involvement and engagement
2024 · Matti Haverila, Kai Christian Haverila, et al. · Management Research Review · 4
Works count: 45
Citation count: 964
H-index: 14
I10-index: 15
Year
Topic
Type