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Cynthia A. Bulley

Observed name: Bulley Cynthia A
ORCID: 0000-0002-3835-3819
Observed ORCID: 0000-0002-3835-3819
OpenAlex ID: A5008108728
Competitive Intelligence Information: A Key Business Success Factor
2014 · Cynthia A. Bulley, Kofi F. Baku, et al. · Journal of Management and Sustainability · 32
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Market orientation: a key to survival and competitive advantage in Ghana’s private universities
2019 · Peter Anabila, Adelaide Naa Amerley Kastner, et al. · Journal of Marketing for HIGHER EDUCATION · 26
Ethics, Neuromarketing and Marketing Research With Children
2018 · Cynthia A. Bulley, Mahama Braimah, et al. · International Journal of Customer Relationship Marketing and Management · 8
Attributes of Leadership Effectiveness in West Africa
2017 · Cynthia A. Bulley, Noble Osei-Bonsu, et al. · AIB Insights · 8
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Strategic Marketing in Education Services the Case of a Private Tertiary Institution in Ghana
2014 · Cynthia A. Bulley · 6
Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
2018 · Cynthia A. Bulley, Veronica Adu-Brobbey, et al. · IGI Global eBooks · 4
Neuromarketing and the Potential Application of Scientific Methods in Measuring Consumer Behaviour
2016 · Cynthia A. Bulley, Veronica Adu-Brobbey, et al. · Advances in marketing, customer relationship management, and e-services book series · 2
Engaged Leadership: Experiences and Lessons from the LEAD Research Countries
2018 · Lemayon L. Melyoki, Terri R. Lituchy, et al. · Management for professionals · 1
International Migration Diversification: A New Perspective to Migration Management
2014 · Cynthia A. Bulley, Peter Quartey · International Business Research · 1
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Harnessing Migration for Service Export from Sub Saharan Africa: A New Dawn for an Age Old Phenomenon
2013 · Cynthia A. Bulley · International Journal of Business and Management · 1
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Micro small business innovation recovery performance: the mediating roles of business agility, new idea search and frugal spending policies
2026 · Robert Kwame Dzogbenuku, Joshua Kofi Doe, et al. · Journal of Entrepreneurship and Public Policy
Ethics in Marketing
2023 · Cynthia A. Bulley, Stephen Mahama Braimah, et al. · IGI Global eBooks
Ethics in Marketing
2022 · Cynthia A. Bulley, Stephen Mahama Braimah, et al. · Advances in marketing, customer relationship management, and e-services book series
Investigating the determinants of consumer attachment to third places
2021 · Stephen Mahama Braimah, Cynthia A. Bulley · African Journal of Management Research
Measuring Consumer Behavior Using Neuroscience Methods in Marketing
2019 · Cynthia A. Bulley, Veronica Adu Brobbey, et al. · Advances in marketing, customer relationship management, and e-services book series
Segmenting the children’s market
2017 · Mahama Braimah, Cynthia A. Bulley, et al. · Routledge eBooks
Works count: 17
Citation count: 89
H-index: 5
I10-index: 2
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