Get started
Author

Meenakshi Handa

Observed names: Handa, Meenakshi, Prof. Meenakshi Handa
OpenAlex ID: A5008475174
Gender as a moderator of the relationship between materialism and fashion clothing involvement among Indian youth
2011 · Meenakshi Handa, Arpita Khare · International Journal of Consumer Studies · 97
Disconnect to detox: a study of smartphone addiction among young adults in India
2020 · Meenakshi Handa, Parul Ahuja · Young Consumers Insight and Ideas for Responsible Marketers · 41
Young Adults of India-Online Surfers or Online Shoppers
2008 · Nirupma Gupta, Meenakshi Handa, et al. · Journal of Internet Commerce · 37
Gender Influence on the Innovativeness of Young Urban Indian Online Shoppers
2009 · Meenakshi Handa, Nirupma Gupta · Vision The Journal of Business Perspective · 31
A Study of the Relationship between Shopping Orientation and Online Shopping Behavior among Indian Youth
2014 · Meenakshi Handa, Nirupma Gupta · Journal of Internet Commerce · 29
Digital cause-related marketing campaigns
2020 · Meenakshi Handa, Shruti Gupta · Journal of Indian Business Research · 27
Perception of physicians towards pharmaceutical promotion in India
2013 · Meenakshi Handa, Anupama Vohra, et al. · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 22
Role of individual self-concept and brand personality congruence in determining brand choice
2010 · Arpita Khare, Meenakshi Handa · DOAJ (DOAJ: Directory of Open Access Journals) · 11
Customers' quality perceptions towards online railway reservation services in India: an exploratory study
2011 · Arpita Khare, Meenakshi Handa · International Journal of Services and Operations Management · 9
Enjoying music and movies without paying: examining factors affecting unauthorized downloading amongst young adults
2022 · Meenakshi Handa, Parul Ahuja, et al. · Journal of Information Communication and Ethics in Society · 8
Rethinking the boundaries of cause-related marketing: Addressing the need for a new definition
2024 · Shruti Gupta, Meenakshi Handa · International Review on Public and Nonprofit Marketing · 5
The grey and dark facets of online activities: a study of consumer perceptions
2022 · Meenakshi Handa, Parul Ahuja · Journal of Information Communication and Ethics in Society · 4
Pharmaceutical retailers and promotion by pharmaceutical companies in India
2014 · Vinita Srivastava, Meenakshi Handa, et al. · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 4
RETRACTED ARTICLE Need for uniqueness as antecedents to purchase behaviour amongst Indian youth
2010 · Arpita Khare, Meenakshi Handa · International Journal of Business and Globalisation · 4
RETRACTED ARTICLE Need for uniqueness and consumption behaviour for luxury brands amongst Indian youth
2010 · Meenakshi Handa, Arpita Khare · International Journal of Indian Culture and Business Management · 4
Marketing strategies in response to tough times – lessons from India during a global crisis
2023 · Meenakshi Handa, Ronika Bhalla · Marketing Science & Inspirations · 3
Pathways for advancing the scholarship on transformation towards a sustainable and equitable community
2021 · Gagan Deep Sharma, Meenakshi Handa · Qualitative Research in Organizations and Management An International Journal · 3
PDF
Ethics: the physician–pharma dyad in India
2012 · Meenakshi Handa, Anupama Vohra, et al. · Asian Journal of Business Ethics · 3
Geographic Information Systems: A Decision Support Tool for Business
2010 · Meenakshi Handa, Anupma Vohra · 3
My privacy at risk – my guard is on: a study of SNS use among young adults
2024 · Meenakshi Handa, Ronika Bhalla, et al. · Vilakshan – XIMB Journal of Management · 2
PDF
Thus Far and No Further? An Inquiry into Adoption of Mobile Phones by Low Income Women in Urban India
2020 · Meenakshi Handa, Parul Ahuja · Journal of Poverty · 2
Effect of Consumer Decision-Making Styles on Attitude towards the Ad
2017 · Meenakshi Handa, Ajay Pandit, et al. · 2
Emotional Labor for Customer Satisfaction
2013 · Jyoti Kukreja, Meenakshi Handa · FIIB Business Review · 2
Coping with the dark shadows: consumer response to financial hardships during a health pandemic
2023 · Meenakshi Handa, Swati Jain · International Journal of Business Forecasting and Marketing Intelligence · 1
Consumer Financial Socialization: A Bibliometric Review
2021 · Swati Jain, Meenakshi Handa · SSRN Electronic Journal · 1
Works count: 43
Citation count: 358
H-index: 9
I10-index: 8
Year
Topic
Type