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Vibhava Srivastava

Observed name: Srivastava, Vibhava
ORCID: 0000-0002-1868-504X
Observed ORCID: 0000-0002-1868-504X
OpenAlex ID: A5008493113
Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
2022 · Vibhava Srivastava, Amit Kumar Gupta · Business Strategy and the Environment · 78
Value creation through relationship closeness
2010 · Vibhava Srivastava, Tripti Singh · Journal of Strategic Marketing · 54
Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost
2023 · Vibhava Srivastava, Deva Rangarajan, et al. · Journal of Business and Industrial Marketing · 24
Inclusive marketing: A review and research agenda
2025 · Nikhita Tuli, Vibhava Srivastava, et al. · Journal of Business Research · 22
Modelling factors of social media usage by B2B salespersons: an emerging market study
2022 · Ratan Kumar, Vibhava Srivastava · Journal of Business and Industrial Marketing · 17
Exploring Determinants of Closeness in Manufacturer–Supplier Relationships: A Study of Select Indian Manufacturing Firms
2013 · Vibhava Srivastava, Tripti Singh · Journal of Relationship Marketing · 13
Factors affecting tourists' intention to purchase: a study of Indian domestic tourists
2013 · Neeraj Pandey, Vibhava Srivastava · International Journal of Indian Culture and Business Management · 11
Identifying product attributes through conjoint analysis with special reference to Color Doppler
2009 · Vibhava Srivastava, Neeraj Pandey, et al. · Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing · 11
A Study of Perceptions in Society regarding Unethical Practices in Advertising
2010 · Vibhava Srivastava, Tanuj Nandan · South Asian Journal of Management · 10
Decoding and integrating the facets of consumer empowerment: a study with consumers of high-involvement Product(s)
2024 · Ratan Kumar, Niva Bhandari, et al. · The Journal of Marketing Theory and Practice · 8
Unlocking the path to green customer citizenship behaviour: interplay of values, attitude, and green brand equity
2025 · Vibhava Srivastava, Niva Bhandari · Journal of Consumer Marketing · 7
Modelling antecedents of scepticism towards green advertising: evidence from India
2018 · Vibhava Srivastava · International Journal of Internet Marketing and Advertising · 7
Exploring Skepticism Toward Green Advertising: An ISM Approach
2017 · Vibhava Srivastava · International Journal of Business · 6
A Study of Buyer Motivations at the Bottom of Pyramid in Urban India
2021 · Ritu Srivastava, Vibhava Srivastava · Vision The Journal of Business Perspective · 5
Drivers Enabling Value Co-creation: A Study of Select IT-services Outsourcing Firms (Client vis-à-vis Service Provider)
2016 · Murthy Chebiyyam, Vibhava Srivastava, et al. · Journal of Creating Value · 4
Adoption of Cloud Computing Amongst Indian SMBs: An Extension of TAM Framework
2015 · Vibhava Srivastava, Saurabh Dewan · Journal of Entrepreneurship & Management · 4
Leveraging social media in B2B sales: impact on in-role and customer relationship performance
2026 · Vibhava Srivastava, Ratan Kumar · Journal of Business and Industrial Marketing · 3
Modelling the impact of social media marketing for apparel brands: evidence from India
2023 · Amit Kumar Gupta, Vibhava Srivastava · International Journal of Internet Marketing and Advertising · 2
Service recovery and customer loyalty in the logistics industry: the role of justice perceptions and switching costs
2024 · Vibhava Srivastava · Benchmarking An International Journal · 1
Uncovering the Bitcoin investment behavior: An emerging market study
2024 · Sangita Choudhary, Ripsy Bondia, et al. · Investment Management and Financial Innovations · 1
Exploring Service Quality Perceptions of Online Shoppers: Evidence from India
2016 · Vibhava Srivastava · International Journal of Marketing and Business Communication · 1
VBS data set
2026 · Vibhava Srivastava · Figshare
RI-RLCCB
2026 · Srivastava, Vibhava · Figshare
GCCB_05042023.prj
2023 · Srivastava, Vibhava · Figshare
Modelling the Impact of Social Media Marketing for Apparel Brands: Evidence from India
2022 · Vibhava Srivastava, Amit Kumar Gupta · International Journal of Internet Marketing and Advertising
Works count: 27
Citation count: 289
H-index: 9
I10-index: 9
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