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Author

Rune Bjerke

ORCID: 0000-0002-7100-4899
Observed ORCID: 0000-0002-7100-4899
OpenAlex ID: A5008788403
Branding Governance: A Participatory Approach to the Brand Building Process
2007 · Nicholas Ind, Rune Bjerke · 87
The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity
2007 · Nicholas Ind, Rune Bjerke · Journal of Brand Management · 85
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How well do advertising images of health and beauty travel across cultures? A self-concept perspective
2006 · Rune Bjerke, Rosemary Polegato · Psychology and Marketing · 53
The impact of aesthetics on employee satisfaction and motivation
2007 · Rune Bjerke, Nicholas Ind, et al. · EuroMed Journal of Business · 34
Looking forward: anticipation enhances service experiences
2019 · Rosemary Polegato, Rune Bjerke · Journal of Services Marketing · 25
Toward a co-Creation framework for developing a green sports event brand: the case of the 2018 Zürich E Prix
2021 · Rune Bjerke, Hans Erik Naess · Journal of Sport & Tourism · 23
The Link between Cross-Cultural Value Associations and Liking: The Case of Benetton and Its Advertising
2006 · Rosemary Polegato, Rune Bjerke · Journal of Advertising Research · 22
Sponsorship-based health care programs and their impact on employees’ motivation for physical activity
2020 · Rune Bjerke, Ingunn Elvekrok · European Sport Management Quarterly · 18
Cross-Cultural Differences in Ad Likeability and Ad Element Likeability: The Case of Benetton
2009 · Rosemary Polegato, Rune Bjerke · Journal of Promotion Management · 18
The Multiple Advantages of Self-Leadership in Higher Education: The Role of Health-Promoting Self-Leadership among Executive MBA Students
2024 · Rune Bjerke · Administrative Sciences · 16
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How Should Sponsorship Activation Work? A Sports Event and Athlete-Based Brand Building Framework (SEA-BB) Capturing an Internal and External Route
2020 · Rune Bjerke, Erlend Kirkesaether · Event Management · 15
A Cross-National Comparison of Scandinavian Value Orientations: From Value Segmentation to Promotional Appeals
2005 · Rune Bjerke, Pradeep Gopalakrishna, et al. · Journal of Promotion Management · 14
Cross-Cultural Meanings of Healthy and Beautiful in Words, Beauty Types, and Products: Implications for International Advertising
2001 · Rune Bjerke, Rosemary Polegato · Journal of Promotion Management · 12
The influence of aesthetic investments on employees
2015 · Rune Bjerke, Nicholas Ind · EuroMed Journal of Business · 11
Towards a HR Framework for Developing a Health-Promoting Performance Culture at Work: A Norwegian Health Care Management Case Study
2020 · Rune Bjerke · International Journal of Environmental Research and Public Health · 10
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Differences in Value Orientations of Coca Cola Drinkers and House Cola Drinkers: A Cross-National Investigation
2006 · Rune Bjerke, Rosemary Polegato · Journal of Euromarketing · 5
The Before and After: Audience Perceptions of Brand Dimensions of Cultural Products
2013 · Rosemary Palegato, Rune Bjerke, et al. · Journal of Euromarketing · 4
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Exploring the Multifaceted Nature of Work Happiness: A Mixed-Method Study
2025 · Rune Bjerke · Administrative Sciences · 3
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Helseledelse på arbeidsplassen – sunn prestasjonskultur og individuelle HR-drivere bak organisatoriske prestasjoner
2020 · Rune Bjerke · 3
Extrinsic Cues and the Evaluation of Political Candidates
2012 · Rune Bjerke, Håvard Hansen · Journal of Promotion Management · 3
Employee Emotions During Organizational Change Among Nordic Academics: Health-Promoting Self-Leadership as a Coping Strategy
2025 · Rune Bjerke · Businesses · 2
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The Self-Leadership Wheel of Becoming: A Theory-Informed Exploratory Study of Collaborative Capability Development Among Norwegian Union Representatives
2026 · Rune Bjerke · Administrative Sciences · 1
Forgrønning av motorsport gjennom innovativ eventledelse. En casestudie av Zürich E Prix 2018
2020 · Hans Erik Næss, Rune Bjerke · 1
Ad Element Liking and Its Relationship to Overall Ad Liking: A European Cross-Cultural Investigation
2005 · Rune Bjerke, Tom Rosendahl, et al. · Journal of Promotion Management · 1
The Power of Relationships: How Social Bonds Influence Work Happiness and Absenteeism in Warehouse Work
2026 · Rune Bjerke, Ida Birkeland · Businesses
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Works count: 35
Citation count: 466
H-index: 12
I10-index: 15
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