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Author

Debika Sihi

Observed name: DEBIKA SIHI
ORCID: 0000-0001-9725-0281
Observed ORCID: 0000-0001-9725-0281
OpenAlex ID: A5009179742
Home sweet virtual home: The use of virtual and augmented reality technologies in high involvement purchase decisions
2018 · Debika Sihi · Journal of Research in Interactive Marketing · 85
Effects of offline ad content on online brand search: insights from super bowl advertising
2017 · Deepa Chandrasekaran, Raji Srinivasan, et al. · Journal of the Academy of Marketing Science · 76
The marketing organization’s journey to become data-driven
2019 · Devon S. Johnson, Laurent Muzellec, et al. · Journal of Research in Interactive Marketing · 75
Managerial perspectives on crowdsourcing in the new product development process
2017 · Debra Zahay, Nick Hajli, et al. · Industrial Marketing Management · 71
Effects of opening and closing stores on chain retailer performance
2013 · Raji Srinivasan, Shrihari Sridhar, et al. · Journal of Retailing · 46
Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making
2021 · Devon S. Johnson, Debika Sihi, et al. · Informatics · 42
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Crafting and Evaluating Generative Ai Prompts: Insights From Students, Educators, and Marketers
2024 · Debika Sihi, Abigail (Abby) Ryan · Marketing Education Review · 32
Marketing Leaders and Social Media: Blending Personal and Professional Identities
2018 · Debika Sihi, Kara Lawson · The Journal of Marketing Theory and Practice · 20
Impacts of Blockchain Technology in Marketing
2020 · Debika Sihi · Springer proceedings in business and economics · 10
Marketing Information Disclosures: A Review and Research Agenda
2012 · Raji Srinivasan, Debika Sihi · Edward Elgar Publishing eBooks · 7
The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations
2016 · Debika Sihi · International Journal of Public Administration in the Digital Age · 5
Friending and Funding Through Facebook: Social Media Use of Regional Nonprofit Organizations
2018 · Debika Sihi · Advances in electronic government, digital divide, and regional development book series · 4
Dare to Share? The Impacts of Health Crises on Information Needs of Users Evaluating Peer-To-Peer Services
2022 · DEBIKA SIHI · Marketing Management Journal · 2
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The Efficacy of Crowdsourcing for Early-Stage New Product Development: An Abstract
2018 · Debra Zahay, Debika Sihi, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
Sustainability and Marketing: Examining the Digital Impacts
2024 · Debika Sihi · Springer proceedings in business and economics
Friending and Funding Through Facebook: Social Media Use of Regional Nonprofit Organizations
2022 · Debika Sihi · IGI Global eBooks
The Influence of Leadership and Strategic Emphasis on Social Media Use of Regional Nonprofit Organizations
2017 · Debika Sihi · IGI Global eBooks
Uncovering key actors in the marketing-firm value link
2013 · Debika Sihi · Texas ScholarWorks (Texas Digital Library)
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Works count: 18
Citation count: 476
H-index: 9
I10-index: 9
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