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Tijo Thomas

ORCID: 0000-0003-1512-1422
Observed ORCID: 0000-0003-1512-1422
OpenAlex ID: A5009512596
The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit
2017 · Tijo Thomas, Johney Johnson · Vision The Journal of Business Perspective · 69
Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision
2019 · Tijo Thomas, Naveli Singh, et al. · Vision The Journal of Business Perspective · 59
The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model
2019 · Tijo Thomas, Johney Johnson · Vision The Journal of Business Perspective · 19
What is Beautiful is Good : An Evaluation of Effectiveness of Attractiveness in Celebrity Endorsements
2018 · Johney Johnson, Tijo Thomas · Indian Journal of Marketing · 8
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Effect of Celebrity Credibility on Consumer Intention for Behavioural Change: A Study on Celebrity-Endorsed Social Advertising
2016 · Tijo Thomas, Johney Johnson · IIMS Journal of Management Science · 7
Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective
2022 · Tijo Thomas, Dikshitha S. Jain · Vision The Journal of Business Perspective · 6
Effect of Celebrity Attractiveness on Behavioral Change Intention: A Study on Celebrity Endorsed Social Advertisement
2016 · Tijo Thomas, Johney Johnson · Rajagiri Management Journal · 3
‘It Is a Part of Me’: Understanding the Mediating Role of Self-congruity and Psychological Ownership in the Relationship Between Avatar and Game Loyalty
2026 · Jeethu George, Tijo Thomas · Journal of contemporary business research.
Works count: 8
Citation count: 171
H-index: 6
I10-index: 3
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