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Subhojit Banerjee

ORCID: 0000-0002-3609-629X
Observed ORCID: 0000-0002-3609-629X
OpenAlex ID: A5009563177
Role of social media on mobile banking adoption among consumers
2022 · Manisha Sharma, Subhojit Banerjee, et al. · Technological Forecasting and Social Change · 113
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Effect of product category on promotional choice: comparative study of discounts and freebies
2009 · Subhojit Banerjee · Management Research News · 50
Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS
2023 · Ajit Kumar Singh, Sandeep Raghuwanshi, et al. · Journal of Law and Sustainable Development · 25
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Co-creation as a risk-sharing strategy for the development of innovative EUV lithography technology in the semiconductor industry
2015 · Subhojit Banerjee, Anuj K. Sharma · Technology Analysis and Strategic Management · 13
Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India
2016 · Subhojit Banerjee · IIMB Management Review · 10
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Relative position of resale value as a decision variable in a car purchase: a Thurstone Case V analysis of a multiattribute car purchase decision model in India
2009 · Subhojit Banerjee, Rajesh K. Pillania · International Journal of Electric and Hybrid Vehicles · 7
Improving unsustainable livelihood through marketing interventions: A case on rickshaw pullers
2014 · Subhojit Banerjee, Anuj Sharma · Journal of Management Development · 3
Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings
2010 · Subhojit Banerjee · Development in Practice · 3
A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers
2020 · Manisha Sharma, Subhojit Banerjee · IFIP advances in information and communication technology · 1
Reference Pricing Patterns in Grocery Retailing
2012 · Rajesh Kumar Sinha, Subhojit Banerjee · SSRN Electronic Journal · 1
Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability
2012 · Rajesh Kumar Sinha, Subhojit Banerjee · International Journal of Online Marketing · 1
Reflection of Gender Stereotyping on Brand Personality: A Review on Shifting Framework in Brand Advertising
2026 · Premlata ., Subhojit Banerjee · ANUSANDHAN – NDIM s Journal of Business and Management Research
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The Influence of Gender Stereotypes on the Perception of Brand Personality: An Empirical Study
2025 · Premlata ., Subhojit Banerjee · ANUSANDHAN – NDIM s Journal of Business and Management Research
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Entertainment and Economic Contributions of the Indian Hindi Movie Industry
2011 · Rajesh K. Pillania, Subhojit Banerjee · Edward Elgar Publishing eBooks
Works count: 14
Citation count: 227
H-index: 6
I10-index: 5
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