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Mehmet Özer

Observed names: Mehmet Ozer, Mehmet ÖZER, Özer, Mehmet
ORCID: 0000-0002-5777-3165
Observed ORCID: 0000-0002-5777-3165
OpenAlex ID: A5009770226
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? A mixed methods study
2022 · Mehmet Özer, Alper Özer, et al. · Psychology and Marketing · 85
Comparing the antecedents of boycotts and buycotts: mediating role of self-esteem on subjective well-being and the moderating effects of materialism
2022 · Mehmet Özer, Alper Özer, et al. · Journal of Marketing Management · 23
Identification and emotional attachment in higher education: antecedents and consequences
2021 · Mehmet Özer, Alper Özer, et al. · Journal of Marketing for HIGHER EDUCATION · 23
Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations
2025 · Mehmet Ozer, Ali Selcuk Can, et al. · Journal of Travel Research · 19
Unveiling the role of brand engagement in brand extension for masstige brands: functionality matters as much as fit
2025 · Alper Özer, Mehmet Özer, et al. · Journal of Product & Brand Management · 18
Öncülleri Ve Sonuçlarıyla Marka Aşkı: Mekteb-İ Mülkiye Özelinde Bir Araştırma
2022 · Mehmet ÖZER · Ankara Üniversitesi SBF Dergisi · 3
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Student Happiness in the Academic Journey: Analysing the Determinants, Outcomes and the Moderating Role of Academic Involvement
2024 · Özer, Mehmet · DergiPark (Istanbul University) · 2
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A Different Perspective on Celebrity Attachment With Self-congruence Theory: Investigating the Consumer-celebrity-brand Relationship With Its Positive and Negative Outcomes
2020 · Mehmet ÖZER, Alper Özer, et al. · 1
Can Consumer Wisdom Foster Intention to Mitigate Climate Change? an Integrated Model of Environmental Self-identity, Biospheric Values, and Climate Change Engagement
2026 · Özge Dinçer, Mehmet Özer · Pazarlama ve Pazarlama Araştırmaları Dergisi
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How do cultural identity and nostalgia influence consumer engagement? A research on intangible cultural heritage products
2026 · Özge Dinçer, İrem Buran, et al. · Journal of Global Scholars of Marketing Science
From waste to sustainability: explaining composting behaviour through the lifestyle of health and sustainability
2026 · Mehmet Özer, İlayda Gök · Journal of Social Marketing
Sustainable Storytelling by Virtual Influencers: An Experimental Study on the Role of Lifestyle Congruence and Distinctiveness in Shaping Purchase Intentions
2026 · Mehmet ÖZER · 3 SEKTÖR SOSYAL EKONOMİ DERGİSİ
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Kitlesel Prestijli Markalara Yönelik Tüketici Motivasyonlarının Marka Mutluluğu ve Markaya Bağlanmaya Etkisi
2026 · Mehmet Özer, Özge Dinçer, et al. · Ankara Üniversitesi SBF Dergisi
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Emotional Brand Attachment With Masstige Brands: Revealing the Role of Consumption Values Across Fashion and Service Industries
2025 · Mehmet Özer · Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
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Tüketi̇ci̇leri̇n Duygusal Marka Deneyi̇mi̇ Ve Marka İli̇şki̇si̇ Algilarinin Marka Evangeli̇zmi̇ Üzeri̇ndeki̇ Etki̇si̇
2023 · Mehmet ÖZER, İrem BURAN · Pazarlama ve Pazarlama Araştırmaları Dergisi
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Works count: 15
Citation count: 174
H-index: 5
I10-index: 5
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