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Author

Martha C. Powell

Observed name: Martha C Powell
Institution: Indiana University
Observed institution: Indiana University
OpenAlex ID: A5010064091
On the automatic activation of attitudes.
1986 · Russell H. Fazio, David M. Sanbonmatsu, et al. · Journal of Personality and Social Psychology · 2,584
The Role of Attitude Accessibility in the Attitude-to-Behavior Process
1989 · Russell H. Fazio, Martha C. Powell, et al. · Journal of Consumer Research · 611
Recipient's mood, relationship type, and helping.
1987 · Margaret S. Clark, Robert Oullette, et al. · Journal of Personality and Social Psychology · 531
Keeping track of needs in communal and exchange relationships.
1986 · Margaret S. Clark, Judson Mills, et al. · Journal of Personality and Social Psychology · 426
Toward a process model of the attitude-behavior relation: Accessing one's attitude upon mere observation of the attitude object.
1983 · Russell H. Fazio, Martha C. Powell, et al. · Journal of Personality and Social Psychology · 350
Attitude Accessibility as a Function of Repeated Attitudinal Expression
1984 · Martha C. Powell, Russell H. Fazio · Personality and Social Psychology Bulletin · 195
Attitudes, Perception, and Attention
1994 · Russell H. Fazio, David R. Roskos-Ewoldsen, et al. · Elsevier eBooks · 75
On the Development and Strength of Category–Brand Associations in Memory: The Case of Mystery Ads
1992 · Russell H. Fazio, Paul M. Herr, et al. · Journal of Consumer Psychology · 60
Measuring Associative Strength: Category‐Item Associations and Their Activation from Memory
2000 · Russell H. Fazio, Carol J. Williams, et al. · Political Psychology · 55
On the Value of Knowing One's Likes and Dislikes: Attitude Accessibility, Stress, and Health in College
1997 · Russell H. Fazio, Martha C Powell · Psychological Science · 39
On the Development and Strength of Category-Brand Associations in Memory
1992 · Russell H. Fazio, Paul M. Herr, et al. · Journal of Consumer Psychology · 4
Communal Orientation Scale
1987 · Margaret S. Clark, Robert Ouellette, et al. · PsycTESTS Dataset
Works count: 12
Citation count: 4,930
H-index: 10
I10-index: 10
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