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Cesya Rizkika Parahiyanti

Observed names: Cesya Parahiyanti, Cesya Rizkika Parahiyanti, Heri Praktikto, Andro Agil Nur Rakhmad, Abdul Basid, Azizul Yadi Yaakop, Parahiyanti, Cesya Rizkika
ORCID: 0000-0003-3102-1093
Observed ORCID: 0000-0003-3102-1093
OpenAlex ID: A5010278798
The Effect of Social Media Marketing to Satisfaction and Consumer Response: Examining the Roles of Perceived Value and Brand Equity as Mediation
2021 · Handri Dian Wahyudi, Cesya Rizkika Parahiyanti · International Journal of Multicultural and Multireligious Understanding · 19
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Investigating the Effect of Consumer Ethnocentrism, Cosmopolitanism, and Relative Product Quality to Brand Preferences: An Insight from Generation Z in Indonesia
2022 · Eva Yunitasari, Cesya Rizkika Parahiyanti · Binus Business Review · 15
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Impulsive Buying in TikTok Live Streaming: Enhancing The Role of Telepresence, Brand Trust, and Flow State
2024 · Cesya Rizkika Parahiyanti, Noach Iriandi Dimara · Innovation Technology and Entrepreneurship Journal · 13
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Customer Satisfaction, Brand Love, and Emotional Brand Attachment: Building Loyalty for Hospital Marketing
2023 · Anggita Lusy Apria, Cesya Rizkika Parahiyanti · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 13
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Engage Your Customers During the Pandemic: The Impact of Social Media-Instagram Usage to Micro-Small Medium Enterprises (MSMEs) in Indonesia
2021 · Parahiyanti, Cesya Rizkika, Prasasti, Arum · International Journal of Multicultural and Multireligious Understanding · 13
Creating Satisfaction, Loyalty, and Competitive Advantage for Banking Industry: The Roles of Customer Relationship Management (CRM) in the Digital Era
2023 · Cesya Rizkika Parahiyanti, Suryo Hadi Wira Prabowo, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 9
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What tourists perceived? Social media preference in a tourism destination
2023 · Titis Shinta Dhewi, Arum Prasasti, et al. · International Journal of Business Ecosystem and Strategy (2687-2293) · 8
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Perencanaan Optimalisasi CHSE dan Kelompok Sadar Wisata (Pokdarwis) sebagai Strategi Mitigasi Industri Pariwisata selama Pandemi COVID-19 pada Kawasan Trowulan Mojokerto
2022 · Cesya Rizkika Parahiyanti, Handri Dian Wahyudi, et al. · Jurnal Abdi Masyarakat Indonesia · 8
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The Role of Event Brand Awareness in Creating Event Brand Image, Event Brand Quality, and Revisit Intention (a Lesson from Ijen Car Free Day)
2016 · Cesya Rizkika Parahiyanti, Ananda Sabil Hussein · Jurnal Ilmiah Mahasiswa FEB · 8
Achieving Competitive Advantage of SMEs in Malang City through Resource Based View, Entrepreneurship Orientation, and Innovation
2022 · Stevanny Elsa Dyah Ayu Rigan, Cesya Rizkika Parahiyanti · JURNAL MANAJEMEN DAN KEWIRAUSAHAAN · 7
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The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day
2014 · Cesya Rizkika Parahiyanti, Ananda Sabil Hussein · Asia Pacific Management and Business Application · 7
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Penguatan Strategi Pemasaran dengan Kemasan Kekinian pada Proposal Rencana Bisnis UMKM Desa Kebontunggul Kabupaten Mojokerto
2020 · Cesya Rizkika Parahiyanti, Yana Respati Dewi, et al. · J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) · 5
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Majority Does Not Guarantee the Muslim Visitors: Analysis of Halal Tourism Digital Information in Southeast Asian Muslim Majority Countries
2023 · Cesya Rizkika Parahiyanti, Heri Praktikto, Andro Agil Nur Rakhmad, Abdul Basid, Azizul Yadi Yaakop, Cesya Rizkika Parahiyanti, Heri Praktikto, Andro Agil Nur Rakhmad, Abdul Basid, Azizul Yadi Yaakop · Hong Kong Journal of Social Sciences · 4
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Empowerment of Women in Rural Areas of Asia: Affirming Sustainable Solutions vis-à-vis Technology
2024 · Cesya Rizkika Parahiyanti, Siddhartha Paul Tiwari · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 3
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The Fierce Competition of Shopee Battlefield Among Generation Z Consumers: A Neuromarketing Perspective
2023 · Suryo Hadi Wira Prabowo, Cesya Rizkika Parahiyanti, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 3
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Halalhub.id: Development of Halal Value Chain (hvc) Ecosystem Based on Digital Platform to Improve Halal Certified Products on Msmes in East Java
2023 · Andro Agil Nur Rakhmad, Dediek Tri Kurniawan, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research · 3
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The Influence of Country of Origin and Brand Image towards Perceived Quality of Online Games
2020 · Arum Prasasti, Cesya Rizkika Parahiyanti, et al. · International Journal of Multicultural and Multireligious Understanding · 3
Systematic Literature Review: The Methodology Applied for Social Media Marketing Research
2024 · Yana Respati Dewi, Cesya Rizkika Parahiyanti, et al. · KnE Social Sciences · 2
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Designing CRM-CAR (Customer Relationship Management -- Computer Aided Recognition) Based on Facial Recognition Technology to Increase Business Competitiveness by Utilizing Artificial Intelligence
2024 · Suryo Hadi Wira Prabowo, Cesya Rizkika Parahiyanti, et al. · KnE Social Sciences · 2
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Pelatihan Branding Dan Strategi E-Marketing Sebagai Upaya Meningkatkan Efektivitas Pemasaran Produk Olahan Daun Kelor (Moringa oleifera) Desa Wonorejo Kabupaten Malang
2022 · Andro Agil Nur Rakhmad, Dediek Tri Kurniawan, et al. · Jompa Abdi Jurnal Pengabdian Masyarakat · 2
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Tourism Hospitality: Strategi Pengembangan Wisata Edukasi Dan Kuliner Pada Kelurahan Kampung Dalem Kota Kediri
2022 · Cesya Rizkika Parahiyanti, Agnezia Randang Wahyuningtyas Permatasar, et al. · Jurnal Graha Pengabdian · 2
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User Experience Analysis on Websites Using the User Experience Questionnaire (UEQ) Framework: A Case Study on the HalalHub.id Website
2024 · Andro Agil Nur Rakhmad, Dediek Tri Kurniawan, et al. · Advances in Social Science, Education and Humanities Research/Advances in social science, education and humanities research · 1
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Inisiasi Pengembangan Destinasi Wisata Alam Coban Kembar Melalui Konsep Master Plan pada Desa Gajahrejo Kabupaten Malang
2023 · Cesya Rizkika Parahiyanti, Titis Shinta Dhewi, et al. · Jurnal Abdi Masyarakat Indonesia · 1
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Does marketing strategy support the sustainability of the school industry? A case study in Indonesia
2022 · Cesya Rizkika Parahiyanti, Rosa Nurmalita · International Journal of Research in Business and Social Science (2147-4478) · 1
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Higher Cognitive, the Higher Entrepreneurial Intention of Undergraduate Students in Indonesia, Has It Been Always That Way?
2021 · Cesya Rizkika Parahiyanti, Adelia Shabrina Prameka · 1
Works count: 31
Citation count: 153
H-index: 8
I10-index: 5
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