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Hanan Afzal

Protect for affinity? The role of destination brand engagement in forming environmentally responsible tourist behaviours
2020 · Muhammad Abid Saleem, Jing Li, et al. · Journal of Sustainable Tourism · 62
An exploration and importance-performance analysis of bus rapid transit systems’ service quality attributes: Evidence from an emerging economy
2023 · Muhammad Abid Saleem, Hanan Afzal, et al. · Transport Policy · 45
Addiction or social need: towards a model to predict smoking cessation intentions
2023 · Muhammad Abid Saleem, Amar Shafiq, et al. · Journal of Social Marketing · 10
Glowing Beyond Shades: Unveiling the Psychosocial Correlates of Skin Lightening Product Choice – A Systematic Review
2025 · Hanan Afzal, Sameer Deshpande, et al. · Social Marketing Quarterly · 9
Predictors of Smartphones Gaming Addiction among Generation Z Consumers: An Empirical Investigation from Pakistan
2023 · Saman Attiq, Hannan Afzal, et al. · Pakistan Journal of Commerce and Social Sciences · 6
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Unlocking the Maze: Exploring Nested Ecosystem of Mobility as a Service through Systematic Literature Review
2024 · Muhammad Abid Saleem, Fouzia Yasmin, et al. · Journal of Advanced Transportation · 5
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Influence of Brand Personality Congruence, Brand Attachment, Brand Love and Obsessive Passion on Compulsive Buying Behavior
2025 · Saman Attiq, Muhammad Kashi, et al. · Pakistan Journal of Commerce and Social Sciences · 4
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An Empirical Investigation of Factors that Impede the Purcase of Packaged Milk in Pakistan
2022 · Hannan Afzal, Shabbar Husssain, et al. · NICE Research Journal · 2
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Impact of Emotional Intelligence on Emotional Labor and Employee’s Job Performance Behavior
2020 · HANNAN AFZAL, FUWAD BASHIR, et al. · International Review of Management and Business Research · 2
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Intrusive, irritating, ignored: understanding Gen-Z’s resistance to in-stream advertising
2026 · Saman Attiq, Dr. Hassan Jalil Shah, et al. · Future Business Journal · 1
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A Pathway between Social and Cultural Competencies and Organizational Performance through Sustainable Human Resource Management
2026 · Arooj, Kafait Ullah, et al. · ˜The œcritical review of social sciences studies · 1
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Smart Lockdown Strategy, Second and Third Waves of Covid-19 in Pakistan: a Political Discourse Analysis
2021 · Hanan Afzal, Masroor Sibtain, et al. · Humanities & Social Sciences Reviews · 1
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Imran Khan’s Effective Speeches Concerning Covid-19 Fundraising: a Critical Discourse Analysis
2021 · Fareha Zafran, Hanan Afzal, et al. · Humanities & Social Sciences Reviews · 1
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Impact of Brand Equity on Purchase Intention Through Brand Preference: Macro and Micro Perspective from Online Fast Food Industry of Pakistan -
2020 · Masood Hasan, Nazia P. Saeed, et al. · İlköğretim Online · 1
Multimodal Deep Learning for Enhancing Intangible Asset Valuation through Integration of Unstructured Data Sources and Market Sentiment Analysis: A Bibliometric Analysis
2026 · Hannan Afzal, Muhammad Qasim Ali, et al. · FMDB Transactions on Sustainable Finance and Data Science
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Buy now, pay later adoption among generation z in Pakistan: An integrated cognitive, psychological, and social perspective
2026 · Waseem Rana, Hannan Afzal, et al. · Journal of Climate and Community Development
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Leadership Competencies and Employee Job Performance: The Mediating Role of Workplace Environment
2026 · Arslan Ahmed, *Inam Ullah Khan, et al. · Bulletin of Management Review
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Leadership Competencies and Hrm Effectiveness: the Mediating Role of Employee Engagement
2026 · Muhammad Faheem Shukat, *Inam Ullah Khan, et al. · Qualitative Research Review Letter
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Antecedents of buy now pay later usage among Gen-Z in Pakistan: The moderating role of financial self-control
2026 · Waseem Rana, Hannan Afzal, et al. · Journal of Climate and Community Development
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Impact of AI-Driven HRM and Digital Capability on Future Work Adaptability: Mediating Role of Workforce Future-Readiness
2026 · Moazzam Latif Rana, Inam Ullah Khan, et al. · Advance Journal of Econometrics and Finance
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Performance Monitoring and Academic Staff Performance: Examining the Mediating Role of Psychological Capital.
2026 · Kaleem Raza, Inam Ullah Khan, et al. · Center for Management Science Research
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Women Entrepreneurial Success in Pakistan: Examining the Role of Financial Access, Institutional and Social Support With Self-efficacy Mediation and Digital Literacy Moderation Evidence From Sialkot
2026 · Fiza Bashir, Inam Ullah Khan, et al. · Center for Management Science Research
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Determinants of Brand Loyalty: Examining the Mediating Role of Customer Satisfaction and the Moderating Effects of Social Media and Switching Costs
2026 · Haider Ali, Inam Ullah Khan, et al. · Center for Management Science Research
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Understanding Employee Well-being Through Dark Triad Traits, Organizational Justice, and Psychological Distance
2026 · Fouzia Hassan, Muhammad Usman, et al. · Center for Management Science Research
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Organizational Justice and Employee Well-being: the Mediating Roles of Work Alienation and Psychological Distance and the Moderating Role of Mental Health Literacy
2026 · Fouzia Hassan, Muhammad Usman, et al. · Policy Research Journal
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Works count: 34
Citation count: 150
H-index: 5
I10-index: 3
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