Author

Hyeyoon Bae

Institution: Korea Maritime and Ocean University

Observed institutions: Korea Advanced Institute of Science and Technology, Korea Maritime and Ocean University, Kyungpook National University

ORCID: 0000-0002-6058-1930

Observed ORCID: 0000-0002-6058-1930

OpenAlex ID: A5010330402

Why do older consumers avoid innovative products and services?

2020 · Hyeyoon Bae, Sang Hyun Jo, et al. · Journal of Services Marketing · 67

Enabling and Cultivating Wiser Consumption: The Roles of Marketing and Public Policy

2020 · Lucie K. Ozanne, Jason Stornelli, et al. · Journal of Public Policy & Marketing · 63

The impact of age stereotype threats on older consumers' intention to buy masstige brand products

2022 · Hyeyoon Bae, Sang Hyun Jo · International Journal of Consumer Studies · 32

Influence of negative age stereotypes and anti‐aging needs on older consumers’ consumption‐coping behaviours: A qualitative study in South Korea

2018 · Hyeyoon Bae, Sang Hyun Jo, et al. · International Journal of Consumer Studies · 25

Factors affecting the diffusion of mobile social network services in an aging society: value of informative, hedonic and ubiquitous services

2021 · Hyeyoon Bae, Sang Hyun Jo, et al. · Journal of Services Marketing · 15

Influence of Successful Aging, Quality of Life, and Factors Related to Potential Stressors on Older Consumers’ Purchase of Private Health Insurance in South Korea: An Empirical Study Based on Proactive Coping Theory

2021 · Jimin Lee, Hyeyoon Bae, et al. · Journal of Applied Gerontology · 8

Influence of Locus of Control and Belief in Health Promotion Behavior on the Intention to Use Mobile Healthcare Services

2019 · 한국과학기술원(KAIST) 기술경영학부 박사과정, Hyeyoon Bae, et al. · Journal of Marketing Management Research · 3

Memento Mori: mortality salience, legacy and time perspective in sustainable consumption

2026 · Hyeyoon Bae, Sang Hyun Jo · Journal of Consumer Marketing · 1

Adoption of mobile dementia prevention services for middle-aged and older adults: applying the theory of coping strategies for dementia risks

2024 · Jimin Lee, Hyeyoon Bae, et al. · Informatics for Health and Social Care

South Korean Older Consumers' Negative Age Stereotype, Anti-Aging Needs and Consumption-Coping Behavior

2017 · Hyeyoon Bae, Eue-Hun Lee

How can we build social capital and self-esteem by controlling motivation for SNS usage?

2014 · Hyeyoon Bae, Eue-Hun Lee

Works count: 11

Citation count: 214

H-index: 6

I10-index: 5