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Britton R. Leggett

Observed names: Britton Leggett, Leggett, Britton
ORCID: 0009-0000-4372-5042
Observed ORCID: 0009-0000-4372-5042
OpenAlex ID: A5010383364
The First 25 Years of Digital Marketing Education Research: A Thematic Exploration and an Agenda for Future Inquiry
2023 · Janna M. Parker, Kevin W. James, et al. · Journal of Marketing Education · 24
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Exploring the components of brand equity amid declining ticket sales in Major League Baseball
2020 · Adam C. Merkle, Catherine Hessick, et al. · Journal of Marketing Analytics · 10
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Do gritty salespersons mitigate relationship damage in unethical sales subcultures?
2025 · Adam C. Merkle, Louis J. Zmich, et al. · The Journal of Marketing Theory and Practice · 3
displacement value theory: a conceptual framework for marketing higher education in the age of ai
2026 · Kenneth W. O’Connor, Britton R. Leggett · Marketing Education Review
Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball
2020 · Adam Merkle, Catherine Hessick, et al. · Association of Marketing Theory and Practice Conference (AMTP)
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Works count: 6
Citation count: 37
H-index: 3
I10-index: 2
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