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Alexandra Kirkby

Observed names: Alexandra Louise Kirkby, Kirkby, Alexandra Louise
ORCID: 0000-0003-3665-5386
Observed ORCID: 0000-0003-3665-5386
OpenAlex ID: A5010494430
To disclose or not disclose, is no longer the question – effect of AI-disclosed brand voice on brand authenticity and attitude
2023 · Alexandra Kirkby, Carsten Baumgarth, et al. · Journal of Product & Brand Management · 161
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When Fake Becomes Real: The Innovative Case of Artificial Influencers
2021 · Carsten Baumgarth, Alexandra Kirkby, et al. · Emerald Group Publishing Limited eBooks · 23
Welcome, new brand colleague! A conceptual framework for efficient and effective human–AI co-creation for creative brand voice
2025 · Alexandra Kirkby, Carsten Baumgarth, et al. · Journal of Brand Management · 16
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Soziale Künstliche Intelligenz für die Markenstimme – KIMS-Matrix als Orientierungsrahmen
2022 · Alexandra Kirkby, Carsten Baumgarth, et al. · Springer eBooks · 2
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Managing Transparency of AI-Generated Brand Voice
2026 · Carsten Baumgarth, Alexandra Kirkby · Springer eBooks
Artificial intelligence and brand voice : applications, implementation and effects
2025 · Alexandra Louise Kirkby
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Have you changed my life?:Drivers and barriers of generative artificial intelligence integration for brand professionals
2025 · Kirkby, Alexandra Louise, Baumgarth, Carsten, et al. · University of Twente Research Information
Ai-biased Brand Voice – Impact of Political Incorrectness on Brand Evaluation
2023 · Carsten Baumgarth, Alexandra Kirkby · Global Fashion Management Conference
Works count: 8
Citation count: 202
H-index: 3
I10-index: 3
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