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Atthaphon Mumi

Observed name: Mumi, Atthaphon
ORCID: 0000-0001-7799-8436
Observed ORCID: 0000-0001-7799-8436
OpenAlex ID: A5010560414
Investigating social media as a firm’s signaling strategy through an IPO
2018 · Atthaphon Mumi, Michael Obal, et al. · Small Business Economics · 59
The nexus of artificial intelligence and entrepreneurship research: Bibliometric analysis
2025 · Atthaphon Mumi, Niramarn Ngammoh, et al. · Sustainable Futures · 36
Exploring the Determinants of Young Inclusive Leadership in Thailand: Research Taxonomy and Theoretical Framework
2022 · Pajaree Ackaradejruangsri, Atthaphon Mumi, et al. · Journal of the Knowledge Economy · 29
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Organizational and legal institutions, and the performance of microfinance institutions as hybrid entities
2020 · Atthaphon Mumi, George Joseph, et al. · Journal of Accounting & Organizational Change · 28
Investigating corporate entrepreneurship strategy through digital transformation: a dynamic capabilities perspective
2025 · Hong Chen, Sujinda Popaitoon, et al. · Journal of Innovation and Entrepreneurship · 22
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Enabling social media as a strategic capability for SMEs through organizational ambidexterity
2021 · Niramarn Ngammoh, Atthaphon Mumi, et al. · Journal of Small Business & Entrepreneurship · 18
Social Media as a Strategic Capability for Startups and the Mediating Role of Social Capital
2022 · Atthaphon Mumi · Verslas teorija ir praktika · 16
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Effectual Entrepreneur and the Use of Social Media for Opportunity Recognition
2020 · Atthaphon Mumi · Exploring diversity in entrepreneurship · 12
The effect of effectuation on entrepreneurial intention: The moderating roles of openness and extraversion
2025 · Shuwei Wang, Atthaphon Mumi, et al. · Sustainable Technology and Entrepreneurship · 11
The roles of job crafting, person-job fit and work engagement: new generation employees towards entrepreneurial intention
2025 · Sujinda Popaitoon, Atthaphon Mumi, et al. · Asia-Pacific Journal of Business Administration · 9
Exploring the Impact of Entrepreneurial Self-Efficacy and Effectuation on Opportunity Recognition
2023 · Tudsuda Imsuwan, Patsorn Siewsamdangdet, et al. · International Journal of Entrepreneurship and Small Business · 6
Extending Evidence for Inter-Individual Differences in Social Comparison Orientation to Pay Fairness Evaluations
2019 · Kimberly K. Merriman, Atthaphon Mumi, et al. · Psychological Reports · 6
Organizational Structure and Performance of Microfinance Institutions
2018 · Atthaphon Mumi, George Joseph, et al. · Academy of Management Proceedings · 6
Social Media for Entrepreneurial Opportunity and Process: An Effectuation Perspective
2018 · Atthaphon Mumi, Michael P. Ciuchta, et al. · Academy of Management Proceedings · 6
Thinking beyond challenges: how entrepreneurial metacognition shapes entrepreneurial resilience—insights from Chinese entrepreneurs
2025 · Meiling Huang, Sujinda Popaitoon, et al. · Journal of Innovation and Entrepreneurship · 5
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The insights from the crowd: Drawing inferences from many approaches to key empirical questions in international business
2025 · Andrew Delios, Tianyou Hu, et al. · Journal of International Business Studies · 3
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Perceived Behavioral Control and Entrepreneurial Intention: The Mediating Role of Effectuation
2023 · Atthaphon Mumi · International Journal of Business Performance Management · 3
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Social media adoption through product diversification and market diversification: The dynamic capabilities perspective
2023 · Atthaphon Mumi, Teeraporn Leemanonwarachai · Humanities and Social Sciences Letters · 3
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Ambidextrous Green Advertising on Social Media: The Role of Green Trust in Green Purchase Intention
2026 · Lina Zhang, Sujinda Popaitoon, et al. · Administrative Sciences · 2
The impacts of strategic adaptation capability, goal achievement excellence, and stakeholder expectation fulfillment on dynamic corporate competitiveness: An empirical evidence from the Thai economy
2023 · Atthaphon Mumi, Wasin Phetphongphan · International Journal of Technology Policy and Management · 2
Strategic Human Capital Focus, Marketing Innovation, and Firm Success of Exporting Furniture Business in Thailand
2014 · Purit Pongpearchan, Atthaphon Mumi · International Journal of Business Research · 2
The New GLOBE Project Integrative Model of Outstanding Leadership: A Springboard for Large-Scale Comparative Research in 134 Societies
2026 · Rick Cotton, Mansour Javidan, et al. · Journal of World Business · 1
When Persistence Becomes Unsustainable: Entrepreneurial Addiction, Burnout, and Exit Intention
2026 · Jaruwan Supachaiwat, Atthaphon Mumi, et al. · Administrative Sciences · 1
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Investigating Social Media Activity as a Firm’s Signaling Strategy Through an Initial Public Offering
2017 · Atthaphon Mumi, Michael Obal, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
How Online Reviews Shape Market Acceptance of Green Entrepreneurial Offerings: The Role of Review–Product Matching
2026 · Xia Li, Sujinda Popaitoon, et al. · Administrative Sciences
Works count: 43
Citation count: 287
H-index: 9
I10-index: 9
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