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Athina Nella

Observed names: Nella, Athina, Αθηνά Νέλλα
ORCID: 0000-0003-0959-4442
Observed ORCID: 0000-0003-0959-4442
OpenAlex ID: A5010600547
Segmenting Wine Tourists on the Basis of Involvement with Wine
2014 · Athina Nella, Evangelos Christou · Journal of Travel & Tourism Marketing · 117
Linking Service Quality at the Cellar Door with Brand Equity Building
2014 · Athina Nella, Evangelos Christou · Journal of Hospitality Marketing & Management · 60
ChatGPT and Tourist Decision‐Making: An Accessibility–Diagnosticity Theory Perspective
2024 · Dimitrios P. Stergiou, Athina Nella · International Journal of Tourism Research · 57
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Extending tourism marketing: Implications for targeting the senior tourists' segment
2016 · Nella, Athina, Christou, Evangelos · RePEc: Research Papers in Economics · 56
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Market segmentation for wine tourism: Identifying sub-groups of winery visitors
2021 · Athina Nella, Evangelos Christou · European Journal of Tourism Research · 46
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Investigating the effects of consumer experience tourism on brand equity and market outcomes : an application in the wine industry
2010 · Nella, Athina, Christou, Evangelos · Eureka! Institutional Repository (Eureka!) · 9
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Web 2.0 and Pricing Transparency in Hotel Services
2016 · Evangelos Christou, Athina Nella · Routledge eBooks · 8
A Review of Destination Personality Literature: Focus on Articles Published in the Last Decade (2013–2022)
2023 · Athina Nella · Springer proceedings in business and economics · 4
Birdwatching Tourism: Perspectives, Impacts and Sustainability Considerations
2024 · Athina Nella, Dimitrios P. Stergiou · CABI eBooks · 2
Glamping in Greece: Preliminary Findings from a Mixed-Methods Approach
2024 · Athina Nella, Foteini Dimopoulou · Springer proceedings in business and economics · 2
Destination Brand Personality at the Spotlight
2023 · Athina Nella · Advances in marketing, customer relationship management, and e-services book series · 1
Marketing the Dead: Cemetery Tourism, Destination Image and Destination Personality
2026 · Athina Nella, Dimitrios P. Stergiou · CABI eBooks
Place Marketing and Branding, Symbols and Representations
2026 · Athina Nella · Services Marketing Quarterly
Social media influencers in family travel: positioning patterns and types of appeal
2026 · Athina Nella, Dimitrios Stergiou, et al. · Journal of Hospitality and Tourism Insights
ChatGPT as a Sentiment Analysis Tool: An Assessment Based on Negative Reviews of High-End UK Restaurants
2025 · Athina Nella, Dimitrios P. Stergiou · Springer proceedings in business and economics
Destination Personality: Gaining Insights for Destination Branding through the Lens of the Pandemic
2022 · Nella, Athina · International Scientific Conference in the Field of Tourism and Hospitality (SITCON)
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Linking service quality at the cellar door with brand equity building
2014 · Christou, Evangelos, Nella, Athina · International Hellenic University
Investigating differences between domestic and international winery visitors in Greece
2012 · Christou, Evangelos, Lymperopoulos, Constantinos, et al. · International Hellenic University
Επιπτώσεις του “Τουρισμού Εμπειρίας Καταναλωτών” (Consumer Experience Tourism) στην καταναλωτική συμπεριφορά και στη στρατηγική μάρκετινγκ
2012 · Αθηνά Νέλλα
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Works count: 19
Citation count: 362
H-index: 7
I10-index: 5
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