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Author

Sarmistha Sarma

Observed name: Sarma, Sarmistha
ORCID: 0000-0001-8747-8012
Observed ORCID: 0000-0001-8747-8012
OpenAlex ID: A5010629807
A study of Retail Display and Impulse Buying Behavior
2014 · Sarmistha Sarma · Journals & Books Hosting (International Knowledge Sharing Platform) · 4
PDF
Cultural Nuances in Changing Consumer Behavior: Lessons for Cultural Positioning
2017 · Sarmistha Sarma · Advances in business strategy and competitive advantage book series · 3
AI and Innovation in HRM
2025 · Sarmistha Sarma, Shilpa Narang, et al. · Routledge eBooks · 2
An Application of ISM and MIC-MAC Approach to Modelling Factors Influencing the Intention to Adopt Digital Wallets
2025 · Shilpa Narang, Mukesh Kumar Jain, et al. · Journal of Commerce and Accounting Research · 1
Cases on Branding Strategies and Product Development: Successes and Pitfalls
2015 · Sarmistha Sarma, Sukhvinder Singh · Advances in marketing, customer relationship management, and e-services book series · 1
A Service Quality Assessment of banks with special reference to State Bank of India (SBI) and HDFC Bank
2014 · Sathya Swaroop Debasish, Sarmistha Sarma · Journals & Books Hosting (International Knowledge Sharing Platform) · 1
PDF
Beyond Linear Subtraction: a Multi-layered Meta-learning Architecture for Risk-adjusted Customer Lifetime Value
2026 · Md Tuhin Rana, Nadia Mehjabeen Oyshi, et al. · Scientific Culture
Water to Watts: Meghalaya’s Electrification Strategy of Turning Rainfall into Power
2026 · Sarmistha Sarma, Akanksha Jaiswal · Springer eBooks
Guiding Lights: Navigation of Mentoring in the Digital Era – A Case Study of U First Coaching, UK
2025 · Sarmistha Sarma, Neeraj Sharma · Emerald Group Publishing Limited eBooks
Resilience and Adaptation in the Indian Hotel Industry: Analysing Business Strategies and Customer Preferences in the Post-COVID Era
2025 · Sarmistha Sarma, Raman Kumar Singh, et al. · AVAHAN A Journal on Hospitality and Tourism
Embracing differences: Cultivating diversity and inclusion in Indian workplace
2024 · Sarmistha Sarma, Komal Prity · Journal of Global Information and Business Strategy
PDF
Envisioning Delight in School Education Service: Observations From Implementation of Global Citizenship Education (GCED) in Indian Schools
2023 · Shilpa Arora Narang, Sarmistha Sarma, et al. · Advances in marketing, customer relationship management, and e-services book series
Works count: 13
Citation count: 12
H-index: 2
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