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Author

Dipak Saha

Observed name: Saha, Dipak
ORCID: 0000-0001-7472-3592
Observed ORCID: 0000-0001-7472-3592
OpenAlex ID: A5010703093
Perspectives in Marketing, Innovation and Strategy
2023 · Philip Kotler, Subhadip Roy, et al. · Routledge eBooks · 6
Consumer Involvement Profile Incorporating the Moderating Effects of Brand Loyalty and Brand Trust
2013 · Debasis Bhattacharya, Dipak Saha · Asia Pacific journal of marketing and management review · 4
How Important Are Service Robots in Today's Hospitality Landscape A Review and Research Guide
2025 · Mrinal Kanti Das, Soumya Mukherjee, et al. · International Journal of Services Operations and Informatics · 3
Perspectives in Finance and Digital Transformations in Business
2024 · Satyajit Chakrabarti, Saikat Chakrabarti, et al. · Routledge eBooks · 3
Investigating the Impact of Locus of Control on Customer Orientation Behaviour of Sales Personnel in Services Sector
2013 · Debasis Bhattacharya, Shuvendu Dey, et al. · Asia-Pacific Journal of Management Research and Innovation · 3
Enhancing brand loyalty via viral marketing: insights from the E-L-M model
2025 · Tanpat Kraiwanit, Dipak Saha, et al. · International Journal of Systems Assurance Engineering and Management · 2
Reimagining Human Resources for Inclusive and Sustainable Development
2026 · Dipak Saha, Soumya Mukherjee, et al. · Routledge eBooks · 1
Navigating the Future of Finance: Market Trends and Turbulence
2026 · Ranjan Chaudhuri, Navita Nathani, et al. · Routledge eBooks · 1
Unfolding Association Between Smartphone Brands and Attributes Through Perceptual Map
2025 · Mrinal Kanti Das, Soumya Mukherjee, et al. · Springer eBooks · 1
The Impact of Psychological Contract on Organizational Outcome
2024 · Anindita Chakraborty, Fedric Kujur, et al. · Routledge eBooks · 1
Navigating Marketing Decisions for Sustainable Growth
2026 · Sunil Sahadev, Dipak Saha · Routledge eBooks
Influence of Viral Marketing on Brand Loyalty
2026 · Tanpat Kraiwanit, Dipak Saha · Routledge eBooks
Luxury in Transition! A Study on the Future of the Luxury Market
2026 · Anwesha Sahoo, Dipak Saha · Routledge eBooks
A Data-Driven Framework for Enhancing Sustainable Marketing Through Predictive Analytics
2026 · Arpita Dey, Sayani Ghosh, et al. · Routledge eBooks
Navigating Marketing Decisions for Sustainable Growth
2026 · Justin Paul, Sunil Sahadev, et al. · Routledge eBooks
Mining Artificial Intelligence Strategies in Shaping Consumer Engagement
2026 · Arpita Dey, Sayani Ghosh, et al. · Routledge eBooks
Reimagining Human Resources for Inclusive and Sustainable Development
2026 · Dipak Saha, Soumya Mukherjee, et al. · Routledge eBooks
Navigating the Future of Finance
2026 · Ranjan Chaudhuri, Dipak Saha · Routledge eBooks
Understanding Customer Emotion of Private Label Brands of Men's Clothing: Sentiment Analysis Using Natural Language Processing Techniques
2026 · Rabin Mazumder, Pritha Ghosh, et al. · BENTHAM SCIENCE PUBLISHERS eBooks
Introduction
2026 · Udit Chawla, Dominic Appiah, et al. · Routledge eBooks
EcoFusion Marketing: Strategies for Industry 4.0 Sustainability
2026 · Udit Chawla, Dominic Appiah, et al. · Routledge eBooks
Introduction
2025 · Mrinal Kanti Das, Dipak Saha · Routledge eBooks
Introduction
2024 · Satyajit Chakrabarti, Saikat Chakrabarti, et al. · Routledge eBooks
Introduction
2024 · Ashutosh Muduli, Dipak Saha · Routledge eBooks
Determinants of Brand Loyalty and Purchase Intention for FMCG Products in the Days of COVID-19
2023 · Mrinal Kanti Das, Soumya Mukherjee, et al. · Routledge eBooks
Works count: 29
Citation count: 25
H-index: 3
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