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J. Sridevi

Observed names: Dr. J. Sridevi, J Sridevi, Sridevi J, Sridevi Jayavelu
ORCID: 0009-0003-0515-8368
Observed ORCID: 0009-0003-0515-8368
OpenAlex ID: A5011061308
Effectiveness of Celebrity Advertisement on Select FMCG – An Empirical Study
2014 · J. Sridevi · Procedia Economics and Finance · 14
PDF
Emerging Trends in Online Marketing
2015 · Sridevi J, Senthil Kumar K · ICTACT Journal on Management Studies · 10
Analysis of Social Media Marketing Impact on Customer Behaviour using AI & Machine Learning
2024 · P. Thamaraiselvi, Jolly Masih, et al. · International Conference on Science Technology Engineering and Mathematics (ICONSTEM) · 9
Corporate Social Responsibility Towards Women Empowerment
2015 · J. Sridevi · SSRN Electronic Journal · 9
Effectiveness of celebrity endorsement in brand recall and brand recognition
2012 · J. Sridevi · Zenith international journal of business economics and management research · 8
Analysing the Implementation of IoT Infrastructure in Stadiums and Sports Venues to Enhance Operations, Security, and Overall Fan Experience
2025 · Laith Hussein, J. Sridevi · CRC Press eBooks · 3
IoT and strategic management in action: Pilot testing for efficient e-waste collection in rural Indian households
2024 · Chandramowleeswaran Gnanasekaran, Manoj Govindaraj, et al. · AIP conference proceedings · 3
Exploring the Synergy of AI and Blockchain in Insurance: A Bibliometric Mapping and Analysis of Research Trends
2024 · Syamkumar K, J. Sridevi · South Eastern European Journal of Public Health · 1
The Impact of E-WOM on Consumer Buying Behaviour Towards Electronic Products
2026 · J. Sridevi, B. Jeyaprabha, et al. · Information systems engineering and management
Predictive Maintenance and Asset Management Using Motion Analytics
2025 · S. V. Pradeepa, R. Gokilavani, et al. · IGI Global eBooks
Analysing the Influence of Work Motivation and Emotional Intelligence on Visionary Leadership Among Working Women in Higher Education - A Comparative Study of Chennai and Tiruvallur Districts
2025 · Reena M, J Sridevi, et al. · International Conference on Advances in Computation, Communication and Information Technology (ICAICCIT)
Exploring The Role Of Big Data Analytics In Strategic Decision-Making And Performance Improvement
2025 · Dr. J. Sridevi, Rajagopal S, et al. · International Journal of Environmental Sciences
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Machine Learning in Human Resources Management for Higher Education Institutes
2024 · M. Karthikeyan, M. S. R. Mariyappan, et al. · Lecture notes in networks and systems
Effective online tools for virtual classroom and its importance - An overview
2023 · J. Sridevi, K. Senthil Kumar, et al. · AIP conference proceedings
A study on influence of customer’s preference and brand reputation through corporate social responsibility – A overview on Indian banking sector
2023 · J. Sridevi, M. Samuel Inbaraj, et al. · AIP conference proceedings
The increasing level of significance of social issues, CSR, and customer perceived value in marketing strategies
2023 · N. Niranjini, J. Sridevi · AIP conference proceedings
The Impact of Social Media on Business Growth and Performance in Southern India
2019 · K. Senthil Kumar, C.B. Senthil Kumar, et al. · TEST Engineering & Management
The effectiveness of stress management system at Spiro Solutions Pvt Ltd, Chennai
2013 · J. Sridevi, P.S. Valarmathy, et al. · Zenith international journal of business economics and management research
The Role of E-Commerce-A Competitive Advantage in Marketing of Products
2012 · J. Sridevi, K. Senthilkumar · CiiT international journal of networking and communication engineering
Impact of celebrity advertisement on sales promotion and consumer buying behaviour on select fast moving consumer goods _with specific reference to Chennai City_
2012 · J. Sridevi · Shodhganga
Works count: 20
Citation count: 57
H-index: 5
I10-index: 2
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