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Vittoria Marino

Observed names: MARINO, VITTORIA, Marino Vittoria, Marino, Vittoria, VITTORIA MARINO
ORCID: 0000-0002-3799-8770
Observed ORCID: 0000-0002-3799-8770
OpenAlex ID: A5011062784
Exploring the pro-environmental behavioral intention of Generation Z in the tourism context: the role of injunctive social norms and personal norms
2023 · Mario D’Arco, Vittoria Marino, et al. · Journal of Sustainable Tourism · 196
Tourism satisfaction effect on general country image, destination image, and post-visit intentions
2015 · Alessandro De Nisco, Giada Mainolfi, et al. · Journal Of Vacation Marketing · 177
BRAND ACTIVISM: A Literature Review and Future Research Agenda
2023 · Antonella Cammarota, Mario D'Arco, et al. · International Journal of Consumer Studies · 146
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Destination beliefs, event satisfaction and post-visit product receptivity in event marketing. Results from a tourism experience
2018 · Giada Mainolfi, Vittoria Marino · Journal of Business Research · 114
Effect of economic animosity on consumer ethnocentrism and product-country images. A binational study on the perception of Germany during the Euro crisis
2015 · Alessandro De Nisco, Giada Mainolfi, et al. · European Management Journal · 109
“YOU POST, I TRAVEL.” Bloggers' credibility, digital engagement, and travelers' behavioral intention: The mediating role of hedonic and utilitarian motivations
2021 · Giada Mainolfi, Letizia Lo Presti, et al. · Psychology and Marketing · 104
Engagement, satisfaction and customer behavior-based CRM performance: An empirical study of mobile instant messaging
2018 · Vittoria Marino, Letizia Lo Presti · Journal of Service Theory and Practice · 89
Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework
2019 · Mario D'Arco, Letizia Lo Presti, et al. · Innovative Marketing · 82
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In search of an integrated framework of business longevity
2015 · Maria Rosaria Napolitano, Vittoria Marino, et al. · Business History · 76
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The role of the chatbot on customer purchase intention: towards digital relational sales
2021 · Letizia Lo Presti, Giulio Maggiore, et al. · Italian Journal of Marketing · 72
Environmental citizenship behavior and sustainability apps: an empirical investigation
2022 · Mario D'Arco, Vittoria Marino · Transforming Government People Process and Policy · 64
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Not just food: Exploring the influence of food blog engagement on intention to taste and to visit
2021 · Giada Mainolfi, Vittoria Marino, et al. · British Food Journal · 61
Engagement in Healthcare Systems: Adopting Digital Tools for a Sustainable Approach
2019 · Letizia Lo Presti, Mario Testa, et al. · Sustainability · 58
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Is sustainable tourism a goal that came true? The Italian experience of the Cilento and Vallo di Diano National Park
2020 · Mario D’Arco, Letizia Lo Presti, et al. · Land Use Policy · 46
From citizens to partners: the role of social media content in fostering citizen engagement
2018 · Vittoria Marino, Letizia Lo Presti · Transforming Government People Process and Policy · 46
How do consumers evaluate products in virtual reality? A literature review for a research agenda
2023 · Generoso Branca, Vittoria Marino, et al. · Spanish Journal of Marketing - ESIC · 34
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Stay in touch! New insights into end-user attitudes towards engagement platforms
2019 · Vittoria Marino, Letizia Lo Presti · Journal of Consumer Marketing · 29
Moving forward or running to standstill? Exploring the nature and the role of family firms’ strategic orientation
2015 · Angelo Riviezzo, Antonella Garofano, et al. · Journal of Family Business Strategy · 29
How Do Consumers Respond to Brand Activism Campaigns? Exploring the Relationship Between Authenticity, Brand Value Congruence, Brand Identification, and Political Ideology
2024 · Mario D’Arco, Antonella Cammarota, et al. · Journal of Global Marketing · 28
Beyond Sustainability Narratives: Exploring Generation Z's Shopping Motivations in Vintage Fashion
2025 · Generoso Branca, Mario D'Arco, et al. · Journal of Consumer Behaviour · 26
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study
2021 · Letizia Lo Presti, Giulio Maggiore, et al. · Journal of Business and Industrial Marketing · 26
Mobile chat servitization in the customer journey: from social capability to social suitability
2020 · Letizia Lo Presti, Giulio Maggiore, et al. · The TQM Journal · 24
Inclusion and social justice in sustainable higher education: An integrated perspective through the lens of public engagement
2023 · Letizia Lo Presti, Giulio Maggiore, et al. · Journal of Management & Governance · 23
Influencer Activism: Insights for Effective Partnership With Brands and Organizations
2024 · Mario D'Arco, Generoso Branca, et al. · Psychology and Marketing · 21
Disruptive Marketing Communication for Customer Engagement. The New Frontiers of Mobile Instant Messaging
2019 · Vittoria Marino, Letizia Lo Presti · The International Journal on Media Management · 21
Works count: 176
Citation count: 1,920
H-index: 23
I10-index: 31
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