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Sookyeong Hong
Observed names:
Sook-Yeong HONG,
Sook-Yeong Hong,
Sookyeong HONG,
Sook‐Yeong Hong
Observed institutions:
National University of Singapore,
Hansei University,
Cornell University,
Sookmyung Women's University,
Asia Research Institute
ORCID:
0000-0001-7620-1667
Observed ORCID:
0000-0001-7620-1667
OpenAlex ID:
A5011068438
The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention
2020
·
Jin‐Ae Kang
, Sookyeong Hong
, et al.
·
Journal of Consumer Behaviour
·
329
Gender and credibility in branded storytelling
2019
·
Jin-Ae Kang
, Glenn T. Hubbard
, et al.
·
Gender in Management An International Journal
·
24
Effects of Cinnamon (Cinnamomum zeylanicum) Extract on Adipocyte Differentiation in 3T3-L1 Cells and Lipid Accumulation in Mice Fed a High-Fat Diet
2023
·
Joohee Oh
, SongHee Ahn
, et al.
·
Nutrients
·
20
PDF
Evaluation of Antioxidant Effects of Pumpkin (Cucurbita pepo L.) Seed Extract on Aging- and Menopause-Related Diseases Using Saos-2 Cells and Ovariectomized Rats
2024
·
Joohee Oh
, Sookyeong Hong
, et al.
·
Antioxidants
·
15
PDF
The Effects of Founder's Storytelling Advertising
2018
·
Sookyeong Hong
, Jin‐Ae Kang
, et al.
·
RePEc: Research Papers in Economics
·
13
The Effect of Brand Storytelling based on the Subject of Story
2016
·
Sook-Yeong Hong
, Seung-Ho Cho
·
The Journal of the Korea Contents Association
·
10
Journalists’ Evaluation of the South Korean Government's Crisis Management in the Cheonan Incident
2016
·
SeungHo Cho
, Sook‐Yeong Hong
·
Journal of Contingencies and Crisis Management
·
8
Genre Oriented Characteristics of Virtual Reality Programs
2010
·
Sook-Yeong Hong
·
The Journal of the Korea Contents Association
·
7
The Effect of Multi-cultural TV Program on the Viewers' Perception of Migrant Women : Post Test Control Group Design Centered on University Students' Viewing of the ‘Love in Asia’ Program
2013
·
Sookyeong Hong
·
Journal of Digital Convergence
·
3
A Study on the Reflect of the Locality and the Multiculturalism in the Local Broadcasting
2008
·
Sookyeong Hong
·
Journal of Digital Convergence
·
3
The Structure and the Effect of Crisis Storytelling
2014
·
Sook-Yeong Hong
, Seung-Ho Cho
·
The Journal of the Korea Contents Association
·
2
PDF
Between Ideology and Spectatorship: The "Ethnic Harmony" of the Manchuria Motion Picture Corporation, 1937-1945
2013
·
Sookyeong Hong
·
Cross-currents
·
2
PDF
Representation of Child Sexual Abuse in TV Documentary -Focused on KBS 'Current Topics Ssam'-
2011
·
Sook-Yeong Hong
·
The Journal of the Korea Contents Association
·
2
PDF
Effects of Live Commerce Consumers’ Sensation Seeking on Impulsive Buying Intention
2023
·
Seungho Cho
, Chanja Park
, et al.
·
The Journal of Humanities and Social sciences 21
·
1
Enhancing Creativity, Storytelling, and Problem-Solving Abilities: Findings from Project-Based Learning (PBL) in Undergraduate Communication Students in South Korea
2018
·
Sookyeong Hong
·
커뮤니케이션학 연구
·
1
Digesting modernity, healing with nature: The birth of a 'natural' food movement in Meiji Japan, 1905-1910
2018
·
Sookyeong Hong
·
Global Environment
·
1
Argument on the right to be forgotten and the freedom of expression-focused on the reforming the press arbitration system
2014
·
Sook-Yeong Hong
·
Journal of Digital Convergence
·
1
PDF
CEO's Twitter Message and Image: Exploring CEO's Twitter Messages and Followers
2012
·
Seung-Ho Cho
, Sookyeong Hong
·
Journal of Digital Convergence
·
1
Symbiosis of Humans and AI in Dystopian Film Genre: Focusing on the Storytelling of 〈M3GAN〉 and〈The Creator〉
2025
·
Sook-Yeong Hong
·
Journal of the Korea Entertainment Industry Association
Spectacles of Hatred Beyond Hatred: A Study Centered on Noe"s Documentary <13 novembre: Fluctuat Nec Mergitur>
2024
·
Sook-Yeong Hong
, Chan-Ja Park
·
Journal of the Korea Entertainment Industry Association
P23-036-23 Hypolipidemic Effect of Blackcurrant Extracts (Ribes nigrum L.) in High-Fat-High-Fructose Diet Induced Hyperlipidemic Rat Model
2023
·
Sookyeong Hong
, Hyun-sook Kim
·
Current Developments in Nutrition
Weathercasters and Gender Role Stereotypes
2022
·
Sookyeong Hong
·
The Journal of Humanities and Social sciences 21
Creating New Mind, New Body
2021
·
Sookyeong Hong
·
Routledge eBooks
"Effects of Storytelling and Gender Differences in Eco-friendly Campaigns"
2021
·
Sookyeong Hong
, Seungho Cho
·
The Journal of Humanities and Social sciences 21
Teacher as a Hero in Tragedy: An Analysis of Newspaper Coverage of the Parkland School Shooting and the Sewol Ferry Disaster
2020
·
Sookyeong Hong
, Linda Kean
·
Media Watch
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Works count:
34
Citation count:
443
H-index:
7
I10-index:
6
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