Get started
Author

Varisha Rehman

ORCID: 0000-0003-2663-8128
Observed ORCID: 0000-0003-2663-8128
OpenAlex ID: A5011172425
Negative emotions in consumer brand relationship: A review and future research agenda
2021 · Sajira Khatoon, Varisha Rehman · International Journal of Consumer Studies · 190
Role of unfamiliarity and information on consumers’ willingness to try new healthy foods
2020 · Sujatha Manohar, Varisha Rehman, et al. · Food Quality and Preference · 24
Synthesis of forty years of brand crisis literature
2023 · Kalpana Chandrasekar, Varisha Rehman · Marketing Intelligence & Planning · 20
Looking through the Glass of Indian Culture: Consumer Behaviour in Modern and Postmodern Era
2017 · Varisha Rehman · Global Business Review · 17
Responsibility Finds A Way: A Typology and Framework Development Approach Towards Public Sector Crisis Management
2021 · Kalpana Chandrasekar, Karthik Selvanayagam, et al. · International Journal of Strategic Communication · 12
Materialism, television and social media – analysis of the transformation of post-colonial Indian market
2019 · Karthik Selvanayagam, Varisha Rehman · Journal of Historical Research in Marketing · 8
Drivers to Nurturance: Application and Extension of FWB in India
2017 · Sujatha Manohar, Varisha Rehman · Journal of International Food & Agribusiness Marketing · 8
Revisiting the fairness paradigm in India
2018 · Varisha Rehman · Society and Business Review · 7
Impact of exogenous brand crises on consumer behaviour
2024 · Kalpana Chandrasekar, Varisha Rehman · Marketing Intelligence & Planning · 6
Attitudinal change in children: An insight from three decade of advertising campaigns in India
2018 · Varisha Rehman · Journal of Marketing Communications · 5
Content Fusion in Traditional and New Media: A Conceptual Study
2013 · Varisha Rehman, Anurika Vaish · Journal of Internet Commerce · 5
Revisiting 42 Years of literature on food marketing to children: A morphological analysis
2023 · S. Lianbiaklal, Varisha Rehman · Appetite · 4
Understanding employee advocacy through online reviews: a branding perspective
2025 · Abishek Santhosh Raj, Varisha Rehman · Journal of Product & Brand Management · 3
Brand resurrection in an emerging economy
2018 · Sujatha Manohar, Varisha Rehman · Journal of Marketing Communications · 3
Do We Exactly Know Entertainment? Demystifying the Lines of Entertainment Marketing
2015 · Varisha Rehman · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
Media mix: a pragmatic solution for advertising complexities
2011 · Varisha Rehman, Anurika Vaish · International Journal of Management Practice · 3
Losing and grieving: an approach toward understanding the consequences of brand grief and typology of grieving consumers
2024 · Sajira Khatoon, Varisha Rehman · Marketing Intelligence & Planning · 2
Nudging consumer engagement for food brands: a machine learning and visual framing-based typological approach
2025 · S. Lianbiaklal, Varisha Rehman · Journal of Product & Brand Management · 1
Analysing content strategies of healthy vs. unhealthy food brands on social media using machine learning: a comparative study across platforms
2026 · Christy Maria TS, Varisha Rehman · International Journal of Advertising
Integration of Geddesian Town Planning Theory into Marketing: An Interdisciplinary Approach for Bottom of Pyramid Market: An Abstract
2020 · Ayush Chaudhary, Varisha Rehman · Developments in marketing science: proceedings of the Academy of Marketing Science
Building “Pyramid of Oneness” - Delineating Differences Among Human Brands, Celebrities and Person-Brands
2020 · Karthik Selvanayagam, Varisha Rehman · ACR North American Advances
Do Variety Seekers Rely on Information for their Food Choice? The Role of Type of Novelty of Food: An Abstract
2019 · Sujatha Manohar, Varisha Rehman · Developments in marketing science: proceedings of the Academy of Marketing Science
PDF
A Conceptual Framework of the Role of Shameduring Violation of Trust in a Consumer-Brand Relationship
2018 · Karthik Selvanayagam, Varisha Rehman · ACR Asia-Pacific Advances
A Conceptual Framework of Violation of Trust and Negative Emotional Responses During Brand Transgressions
2018 · Karthik Selvanayagam, Varisha Rehman · ACR North American Advances
Consumers’ Choice of Functional Foods: A Case Study of Millets in India
2017 · Sujatha Manohar, Varisha Rehman · Journal of international business education
Works count: 26
Citation count: 321
H-index: 7
I10-index: 5
Year
Topic
Type