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Giacomo Gistri

Observed names: G Gistri, GISTRI, GIACOMO, Gistri G., Gistri Giacomo, Gistri, G., giacomo gistri
ORCID: 0000-0003-2988-9758
Observed ORCID: 0000-0003-2988-9758
OpenAlex ID: A5011475932
How digital technologies reshape marketing: evidence from a qualitative investigation
2023 · Federica Pascucci, Elisabetta Savelli, et al. · Italian Journal of Marketing · 305
The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case
2014 · Stefano Pace, Bernardo Balboni, et al. · Journal of Marketing Communications · 97
When counterfeits raise the appeal of luxury brands
2012 · Simona Romani, Giacomo Gistri, et al. · Marketing Letters · 94
Consumption practices of counterfeit luxury goods in the Italian context
2009 · Giacomo Gistri, Simona Romani, et al. · Journal of Brand Management · 94
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Brand Dislike: The Dark Side of Consumer Preferences
2006 · Daniele Dalli, Simona Romani, et al. · 76
Legitimacy struggles in palm oil controversies: An institutional perspective
2018 · Matteo Corciolani, Giacomo Gistri, et al. · Journal of Cleaner Production · 58
Does the perception of incongruence hurt more? Customers’ responses to CSR crises affecting the main reputation dimension of a company
2019 · Giacomo Gistri, Matteo Corciolani, et al. · Journal of Marketing Management · 39
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States
2015 · Nadia I. Sabour, Deepa Pillai, et al. · International Journal of Advertising · 28
The interaction effect between brand identification and personal crisis relevance on consumers’ emotional reactions to a fashion brand crisis
2018 · Giacomo Gistri, Matteo Corciolani, et al. · Journal of Global Fashion Marketing · 25
Snack dilemma: How vending machines influence choice of virtue and vice foods
2025 · Agnese Perfetti, Rocco Pietrini, et al. · Journal of Retailing and Consumer Services · 15
What is the Harm in Fake Luxury Brands? Moving Beyond the Conventional Wisdom
2012 · Aaron Ahuvia, Giacomo Gistri, et al. · Gabler Verlag eBooks · 13
Priming movie product placements: New insights from a Cross-National case study
2021 · Siva K. Balasubramanian, Giacomo Gistri · International Journal of Advertising · 12
Towards a better understanding of practitioners’ ideas about product placement: an empirical analysis in the Italian context
2020 · Giacomo Gistri, Matteo Corciolani · Italian Journal of Marketing · 10
The Brand Dislike Construct: Scale Development and Application to Actual Brands
2007 · Daniele Dalli, Silvia Grappi, et al. · CINECA IRIS Institutial research information system (University of Pisa) · 10
Brand dislike: evidence from qualitative research and scale development
2005 · Daniele Dalli, Santina Romani, et al. · CINECA IRIS Institutial research information system (University of Pisa) · 7
Exploring the palm oil crisis through the lens of different social media: an analysis of facebook, youtube and twitter contents
2016 · Matteo Corciolani, Giacomo Gistri, et al. · MERCATI & COMPETITIVITÀ · 6
The Second Life of Food: When Social Marketing Bridges Solidarity and Waste Prevention
2019 · Ksenia Silchenko, Federica Simonetti, et al. · Springer texts in business and economics · 5
Le marche sgradite: l'altra faccia delle preferenze del consumatore. Costruzione e validazione di una scala di misurazione
2005 · Daniele Dalli, Simona Romani, et al. · Micro & macro marketing · 5
Consumption symbols at the cinema: Italian masters’ movies (1945-1975)
2005 · Daniele Dalli, Giacomo Gistri · CINECA IRIS Institutial research information system (University of Pisa) · 5
Transparency in mobile apps for value co-creation: how privacy notice communications shape user perception
2025 · Giacomo Gistri, Daniele Scarpi, et al. · Marketing Letters · 4
Fostering student entrepreneurial skills in sshs. The case of “impresa in aula”
2021 · Mara Cerquetti, Lorenzo Compagnucci, et al. · Piccola Impresa / Small Business · 4
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Does the end justify the means? The persuasive power of emotions in charity advertising: a systematic literature review
2025 · Sofia Pansoni, Giacomo Gistri · Italian Journal of Marketing · 2
Consumers perceptions and attitudes toward product placements: exploring similarities and differences between Finland and the United States
2020 · Siva K. Balasubramanian, Deepa Pillai, et al. · Edward Elgar Publishing eBooks · 2
The Effects of Brand Loyalty on the Emotional Reactions to a Luxury Brand Crisis: the Moncler Case
2015 · Giacomo Gistri, Stefano Pace, et al. · Global Fashion Management Conference · 2
Marche alla ribalta. Il product placement cinematografico in Italia e la sua gestione manageriale
2008 · Daniele Dalli, Giacomo Gistri, et al. · U-PAD Unimc - Open Digital Publications (University of Macerata) · 2
Works count: 87
Citation count: 930
H-index: 12
I10-index: 14
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