Get started
Author

Stefanie Wannow

Observed name: Wannow, Stefanie
ORCID: 0000-0002-9412-8659
Observed ORCID: 0000-0002-9412-8659
OpenAlex ID: A5011659684
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism
2023 · Stefanie Wannow, Martin Haupt, et al. · Journal of Brand Management · 112
PDF
Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages
2023 · Martin Haupt, Stefanie Wannow, et al. · Journal of Product & Brand Management · 74
Effect of Perceived Crisis Response on Consumers' Behavioral Intentions During a Company Scandal – An Intercultural Perspective
2017 · Melanie Bowen, Jan Freidank, et al. · Journal of International Management · 40
Hybrid analytical approach to understanding male consumer behavior: Integrating PLS-SEM, ANN, and sentiment analysis in the context of green grooming products
2025 · Shatabdi Sonkar, Pragya Singh, et al. · Journal of Retailing and Consumer Services · 7
Explaining consumer climate engagement: a conceptual model and a typology based on social exchange and construal level theory
2026 · Stefanie Wannow, Martin Haupt · Journal of Business Research · 4
Effects of Severity and Knowledge of a Scandal on the Perceived Ethical Behavior and Attitude towards a Company: An Intercultural Perspective on CSR Management
2018 · Melanie Bowen, Jan Freidank, et al. · CINECA IRIS Institutial research information system (Parthenope University of Naples) · 3
The Authorship Reveal: Effects of AI Authorship Disclosure on Employer Attractiveness
2026 · Martin Haupt, Stefanie Wannow, et al. · BRQ Business Research Quarterly
What Drives Consumers’ Willingness to Make Sacrifices for Sustainability?
2026 · Stefanie Wannow, Martin Haupt · Developments in marketing science: proceedings of the Academy of Marketing Science
Digitale Doppelgänger und Alter Egos: Die Bedeutung und Gestaltung von Avataren im Metaverse
2025 · Stefanie Wannow, Julian Grauberger · Springer eBooks
Works count: 16
Citation count: 243
H-index: 4
I10-index: 3
Year
Topic
Type