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Nayra Leandro Miguel Martins
Observed names:
Martins, Nayra,
Martins, Nayra Leandro Miguel,
Nayra Martins
Institution:
Universidade Politécnica de Coimbra
Observed institutions:
University of Beira Interior,
Universidade Politécnica de Coimbra,
ISLA - Instituto Politécnico de Gestão e Tecnologia
ORCID:
0000-0001-7177-3375
Observed ORCID:
0000-0001-7177-3375
OpenAlex ID:
A5011820107
Works
15
Awards
1
An Analysis of Determinants of the Adoption of Mobile Health (mhealth)
2021
·
Nayra Leandro Miguel Martins
, Paulo Duarte
, et al.
·
Revista de Administração de Empresas
·
19
PDF
Inclusivity and corporate social responsibility in marketing
2023
·
João M. S. Carvalho
, Sónia Nogueira
, et al.
·
Innovative Marketing
·
6
PDF
How to Increase Motivation and Job Satisfaction – Empirical Case Study
2022
·
Cidália Oliveira
, Ana Pinto Borges
, et al.
·
Journal of Intercultural Management
·
6
PDF
Internal Marketing and Internal Communication: Corporate Social Responsibility Strategies For Happy Employees
2025
·
Carina Jesus Costa
, Nayra Leandro Miguel Martins
·
Revista de Gestão Social e Ambiental
·
2
PDF
Conceptual Overview of Organizational Culture and Its Effect on Organizational Performance
2025
·
Maria Costa
, Cidália Oliveira
, et al.
·
Springer proceedings in business and economics
·
1
The Contribution of the BSC to Strategic Focus and Organisational Performance – Perception of the Mayor Export Companies in Portugal
2024
·
Cidália Oliveira
, Nayra Martins
, et al.
·
Journal of Intercultural Management
·
1
PDF
An Analysis of the Internationalization Process of SMEs: A Focus on the Textile Sector in the Central Region of Portugal
2026
·
Vasco Tavares
, Nayra Martins
·
IGI Global eBooks
Authentic Leadership in Organizational Diversity and Inclusion
2025
·
Maria Costa
, Cidália Oliveira
, et al.
·
IGI Global eBooks
An Analysis of Consumer Loyalty: Focus on Mobile Phone Brands
2024
·
Vera Lúcia Pinto Lucas
, Nayra Leandro Miguel Martins
·
Lecture notes in networks and systems
Stimuli for the Use of Digital Influencers in the Culture Sector: An Analysis of the Portuguese Context
2023
·
Nádia Patrícia Pinheiro Custódio
, Nayra Leandro Miguel Martins
·
Advances in marketing, customer relationship management, and e-services book series
An Analysis of Determinants of the Adoption of Mobile Health (mhealth)
2022
·
Martins, Nayra Leandro Miguel
, Duarte, Paulo
, et al.
·
DOAJ (DOAJ: Directory of Open Access Journals)
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Works count:
15
Citation count:
35
H-index:
3
I10-index:
1
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