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Ludivine Ravat

Observed name: Ravat, Ludivine
ORCID: 0000-0002-1095-6482
Observed ORCID: 0000-0002-1095-6482
OpenAlex ID: A5011823526
Exploring how to develop data-driven innovation capability of marketing within B2B firms: Toward a capability model and process-oriented approach
2024 · Ludivine Ravat, Aurélie Hemonnet-Goujot, et al. · Industrial Marketing Management · 27
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Comment les directions marketing B2B peuvent devenir actrices de l’innovation pilotée par les données
2025 · Ludivine Ravat · The Conversation
Data-driven innovation capability of marketing : conceptualization, construction process and consequences on value proposition
2024 · Ludivine Ravat · theses.fr (ABES)
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Architecting value propositions for driving data-driven innovations: unveiling the role of data-driven innovation capability of marketing through a configurational approach
2024 · Ravat, Ludivine, Furrer, Olivier, et al. · HAL
Marketing innovation capabilities: a bibliographic coupling analysis, a conceptual framework, and avenues for future research
2024 · Ravat, Ludivine · HAL
Data-driven innovation capability of marketing for B2B firms: definition and construction process
2023 · Ravat, Ludivine, Hemonnet-Goujot, Aurélie, et al. · HAL
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Data-driven innovation capability of marketing: an exploratory study of its components and underlying processes
2023 · Ravat, Ludivine, Hemonnet-Goujot, Aurélie, et al. · HAL
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La capacité d'innovation "data-driven" du marketing : conceptualisation et conséquences sur la proposition de valeur client
2021 · Ravat, Ludivine · HAL
Works count: 8
Citation count: 27
H-index: 1
I10-index: 1
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