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Laura De Kerpel

Observed name: De Kerpel, Laura
ORCID: 0000-0002-6298-0708
Observed ORCID: 0000-0002-6298-0708
OpenAlex ID: A5011884060
Fats are Glossy but Does Glossiness Imply Fatness? The Influence of Packaging Glossiness on Food Perceptions
2020 · Laura De Kerpel, Barbara Kobuszewski Volles, et al. · Foods · 28
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Advocating beyond call of duty: a review of employee advocacy and a call for research
2023 · Laura De Kerpel, Anneleen Van Kerckhove · Management Review Quarterly · 24
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention
2023 · Laura De Kerpel, Anneleen Van Kerckhove, et al. · International Journal of Advertising · 20
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Employee Influencers: Leveraging Employee Advocacy for Social Media Success
2025 · Laura De Kerpel, Anneleen Van Kerckhove, et al. · Journal of Interactive Marketing · 4
Oops! Sorry, my bad: How apologizing for trivial mistakes in direct email campaigns leads to positive customer evaluations
2024 · Laura De Kerpel, Anneleen Van Kerckhove, et al. · International Journal of Research in Marketing · 2
Starting off with an apology : paving the way to consumer persuasion?
2019 · Laura De Kerpel, Anneleen Van Kerckhove, et al. · Ghent University Academic Bibliography (Ghent University) · 1
Starting with an apology : paving the way to consumer persuasion?
2019 · Laura De Kerpel · Ghent University Academic Bibliography (Ghent University)
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Works count: 14
Citation count: 79
H-index: 4
I10-index: 3
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